5 posts categorized "Power of Your Post"

May 08, 2009

Holy Mother of Capitalism Day, "The Determinators" have Arrived

Maryanne Milker's Mom's Blogger Club told her, she emailed the Green Mom Carnivaland then she called me about the Nielsen Buzz Metrics report showing blogging moms influence as "The Determinators" of market share.


That's what this post is celebrating - a shift in social thinking that just happens to hit on Mother's Day weekend. Go Moms! (A big thank you Maryanne for the heads up and a congrats to Clean and Green Mom Sommer and Organic Mania Lynn for making the top 50 list.) Register for Full presentation coming up on May 28th.


Neilson momI received stats this morning from the flip side of buying - the review side. I have many such sites listed on the left side of this blog. Because of that Reviewcentreasked if I could list them along with the rest. I said "Sure, show me your stats." According to my contact at Reviewcentre, the 09 Freshminds report "highlighted 67% of reader respondents were female, 33% male. 35% are aged between 25-34 and 24% between 35-44 years old."


Review center Makes sense, if you buy the stuff and use the stuff then you'll be more opt to write about the stuff later. If the majority of people buying the stuff are women, then the majority of people writing the reviews will also be women. 


What Neilsen Buzz Metrics did in this slide show was bless the trend that is turning into a tipping point media. Just like they report on who watches what TV show, they'll be reporting on women's social media stats from now on. 


As excited as I am about this blessing of the obvious, I'm more thrilled that women will now see the stats over and over and know that what they BUY makes a difference. What they SAY makes a differenceWho they TALK TO makes a difference.


The only thing left to do is educate women on sustainable product standards and watch the world turn safer, cleaner and a more socially responsible shade of green. Women are the will, corporations are the way and sustainable product standards will keep us all honest.

December 02, 2008

Heather & Renee Talk Late Night Trash

If you have a serious case of green fatigue and don't think you can recycle one more thing, check out Heather and Renee's informative spot on Nightline. My thanks to Lynn Miller for reminding us that it's worth the 7:44 minutes of inspiration they provide. (I agree!) 


You'll want to go directly to their Enviromom site to view the show as they've added all the links you need want below the video.  

Why this works to change our green ways:

  • Heather and Renee are the real deal.
  • They use a pragmatic approach vs. idealism.
  • They offer the best advice for a lasting difference, create the bins first.
  • They prove that even a busy family can recycle.
  • Nightline gave it 7:44 minutes which allows for a full story, not a soundbite. (thanks Nightline) 

My thanks to Heather and Renee for doing, teaching and training others to recycle. If you need more motivation, go rent Wall-E or view the 20 minute video www.storyofstuff.com.

June 04, 2008

Yes, we can (and must) Save the World through Mindful Shopping

FbofwOver on La M, the debate continues in the comment section on whether we can buy our way out of this global warming problem. The answer is not only "Yes," but "Yes, we have to."

[My thanks to Lynn Johnston for capturing in one cartoon why many give up before trying. On some level we all know our good work can be undone in a manufacturing minute.]

The "Smokestacks" are causing the problem and the ONLY thing that will keep the smokestacks happy is profit. Consumer action is half of the solution, the SMaRT Sustainable Standard is the other half. With both not only have we solved the emission problem, but transformed the market safely and kept our retirement portfolios intact. Yes, as Tom Friedman points out, we'll lose MANY products and companies along the way. Detroit's feeling that pain now, but we also will replace them with mindful companies and products we can all live with.

If you want to see how serious business is about change, take a quick read down today's blog at Sustainable Life Media. The stacks want to do it, they just don't know how to do it and they don't know how to talk about it in terms that breadwinners and buyers can understand. Oh, and by the way, it's also required by the EPA.

Green_brands_2Not only do we/consumers have to do it, we have to write about our intent before or after we do it. Every time we write about Sustainable products we like, those products stay in the marketing mix and the other ones die.

GM has FINALLY decided that going small and green will bring bigger profits. Why? Because Toyota and Honda made the top ten brands and ate their lunch. You can't go 10 feet in California without running into either car.

Those top ten brands were made inside of buildings which a consumer can also affect - by DEMANDING that the brands are made using Sustainable Standards that certify when a product is in compliance. INSIDE the SMaRT Sustainable Standard are requirements for conserving energy and lowering emissions, VOCs and PVCs (plus over 1200 other chemicals). Not only do the standards cover their buildings, but also the operations and processes for the entire supply chain as well - even if those smokestacks are in China.   

Smart_certifiedThe SMaRT Standard (Sustainable Materials Rating Technology) covers six areas of product development:

  • Safe for public health & environment
  • Renewable energy & energy efficiency
  • Biobased or recycled materials
  • Facility or company requirements
  • Reclamation, sustainable reuse
    & end of life management
  • Product Innovation

Under these areas, products are required to:

  • Provide Feedstock Inventory Documentation
  • Document No Input and Output Stockholm Chemicals
  • Maintain a Manufacturing Facility Energy Inventory
  • Inventory of all bio-based and Recycled Content Materials
  • Have EMS Environmental Policies and Targets.
  • Have Social Equity Indicator Reporting for Manufacturers
  • Compete an ISO Compliant Life Cycle Assessment
  • Have Operational Reclamation and/or Sustainable Reuse Program
  • Meet Product Performance Durability Standards (long lasting products)

And encouraged to keep going until they have achieved:

100% Reduction of Over 1300 Pollutants covering 12 Environmental Impacts
100% Use of Green-e Renewable Power
100% Post Consumer Recycled or Organic/BMP Biobased Materials
100% Reuse/Product Reclamation
Social Equity for Manufacturer & Suppliers (worker's rights)

That's a pretty big stick, but sticks are also fun to chase - especially if you're one of the Big Dogs attending the Sustainable Brands conference.


After the requirements are met, the Big Dogs can get competitive and earn higher and higher ratings of silver, gold and platinum. Its not impossible, Forbo/Marmoleum and Knoll Life Chair have already have done it. Milliken carpet is on its way.


But they can't do it alone.


They and all the other companies trying to go green need buyers for their Sustainable Certified products, people who appreciate the work that has been done on a very high level.  Which brings us back to the first side of the buyer/seller equation - consumers.


Take a gander at that top ten list again. If you were hired to change the world, which "demographic" would you focus on to make it happen faster? On that list you have, groceries, cleaning supplies, lotion and potions, cars and home appliances. Without doing a massive research project, take a wild guess on which gender has the greater influence either directly or indirectly buying these products?


In the end, after all the discussions and  the chatter it's going to come down to tightly linking these three tipping points together - women+companies+sustainable standards.


That's the new balance of power in this global economy. What happens among them happens about the world and it all starts with the heart of a women making the right choices while her purse is open and being willing to talk about them.


Men can expedite the process by educating the women in their life on the SMaRT Sustainable Standard or other Standards that use a Life Cycle Assessment (LCA) across the entire supply chain. While women are the buyers, you are the "sellers." Let's get to work, shall we?

Your continuing ed starts here:

SMaRT Standard Market Overview - for High C's (9 pages)- Download">http://www.sustainableproductsblog.com/mts/files/mts_smart_sustainable_standard_overview_2.1.08.pdf">Download mts_smart_sustainable_standard_overview_2.1.08.pdf

SMaRT Standard Overview - Supplier Education - (slide show) Download">http://www.sustainableproductsblog.com/mts/files/act_smart_presentation.pdf">Download act_smart_presentation.pdf

SMaRT Standard for Consumer Orientation - (slide show)Download">http://www.sustainableproductsblog.com/mts/files/smart_sustainable_standards_102_consumer_orientation_51008.pdf">Download smart_sustainable_standards_102_consumer_orientation_51008.pdf

Forbo Sustainability Report - for High C's, Supply Chain, Distributors, Investors, Consumers (20 pages) Download">http://www.sustainableproductsblog.com/mts/files/forbo_sustainable_manufacturing_and_marketing.pdf">Download forbo_sustainable_manufacturing_and_marketing.pdf

April 09, 2008

Whose Survey is Right, Edelman's or BlogHer's?

Blogher_biz_backs_4 BlogHer Biz didn't disappoint this year. If you missed it, here are some opening stats. I'll add more info as the week goes on. It's too much to put into one post.

Last year BlogHer Biz was just figuring out what and who to talk about. This year there were case studies and surveys with enough data to cure the questionable. One of the interesting findings can be located on page 13 of a survey that BlogHer took of 6000 women some bloggers, others just readers of blogs. In that 40% of bloggers believed that their blog's biggest impact was fostering relationships with their readers and 38% thought they were relating to someone who cares about the same things that they do.

That's in line with the Edleman survey that Steve Rubel addressed on "Trust in Peers Trumps A-List". Some 58% of opinion elites 35-64 in 18 countries said they trust "a person like me." However it goes on to say, "Meanwhile, only 14% trust bloggers - a figure that has largely remained flat since 2006."

Hummmm..... On one hand the BlogHer bloggers think they are doing it to earn trust and on the other hand, the readers in the Edleman survey reported they didn't trust information from Bloggers. Confused? So was I, especially when later in BlogHer's survey they found that over 50% of the readers would go to a blogger for advice and information. If you're going to someone for advice and information, you trust them. (chart below)

Blogs_source_of_info_2 So what's the deal? Why only 14% with Edelman and 50% for BlogHers? They both surveyed a huge population. I looked at Edelman's report to see they surveyed just women or was it 50/50 men/women Edelman didn't state it. I'm going to assume it was a mixed crowd, however, and maybe that's where the trust factor split. If anyone knows for sure, please tell me.

Let's say it was a mixed bag for Edelman, in that case, you have men in the survey answering whether they would trust a blogger or not thereby bringing down the "over 50%" to 14%. Or maybe they didn't see bloggers as "just like them" even if they have the same likes and dislikes. Now I'm really curious. Or maybe it's because we/women don't see A Listers as someone we can't know. We trust Oprah. She's the ultimate in A Listers.

At least I know for sure, in the case of BlogHer bloggers and their readers that there is a high trust factor going on between them, and that's something that women bloggers and readers need to know about each other. In Women We DO Trust.

It's also something that business needs to know, if you want to put your money on a blog site that has high trust value, put it with a women blogger.

Comments? How far off do you think I am?

April 06, 2008

The Buzzonators of BlogHer Biz

Blogher_her_typepad2What is the sound of hundreds of manicured nails typing? That was was I heard for two days straight at BlogHer Biz in NYC, tapity, clickity, tap...  I couldn't take notes notes fast enough.  BlogHer Biz is very different from BlogHer's Summer conference. It's smaller, more intense and everyone has a mission or five to talk about. 

Sitting next to me was Alysson TeCarr from Typepad which is the software I use for this site. Her colleague at Typepad is to her left, but I didn't get her name. (A little help Alysson?) Yes, Typepad will be bringing out a more customizable format soon. I was taking video with my Flip and then converting to snap shots. That's where all these pics came from. I took shots with a still camera as well, but Flip, that needed less light and you can stop movement, performed better.

Blogher_getgood_yvonne_3Prior pals like Yvonne DiVita and Susan Getgood showed up. (Check out Yvonne's new Lipsticking look.) Toby Bloomberg and Elana Centor were back for another year, as was CB Whittemore. I met up with Virginia Miracle again too, who moved from Dell to Ogilvy since the last BlogHer conference.  I can honestly say I know these women better than my neighbors - even you Virginia.

Blogher_girlfriend_flowerDebba Hauper of Girlfriendlogy was treat, as were Maggie and Paige from Grossman, Lindsay Yaw with her Mind, Body and Soul site called BeThree. Once I met Beverly Robertson  of the March of Dimes we couldn't unmeet. Seemed like she was everywhere there and everywhere on Twitter as well. (yes, I promise, I'll start twittering, really... honest...)  Natalie Johnson the New Media Manager at GM balanced business with pleasure with blackberry. For comic relief... Tara Anderson of Lijit and Kathryn Thompson of Daring Young Mom. (just go her site and see what I mean)

Blogher_taraAnother fun gal I'm looking forward to getting to know better is Terry Gamer, she recently purchased millions of womens' eyes in the form of readers of small, women owned newspapers around the U.S. She's new to blogging and ready to shake things up - at 64!

My thanks to Jory, Lisa and Elisa for again surpassing expectations and combining the best of women, work and inspiration together.

NEXT: business not as usual