2 posts categorized "Peers"

August 13, 2009

New Global Stats on Women's Wants, Needs and Roles

Two years ago I wrote a little paper on Purses, Peers, Posts and the Power to Move Green MarketsDownload Purses Peers Posts and the Power to Move Green Markets

o By 2028, women will control nearly three-quarters (72 percent) of consumer spending worldwide.

The writing was on the wall in lipstick; it was only a matter of time before research would back up common sense:

  1. Women buy all the stuff
  2. The global economy is anchored in consumer goods
  3. The purchasers of these goods will be filtering them based on their needs
  4. Women and business working together will co-create the next economy.
All that is happening right now without any direction from business. All companies can do is follow the money and the feminine culture. As Martha Stewart would say, "It's a good thing..." 

Today, one of my progressive guy pals, (thanks Mark) sent along new findings on the women's market from the Boston Consulting Group. They reinforce what the market has believed for the last seven or so years and have added new insights into just how global this impact will be. 

Read the full story here and paste the press release on your wall. You're going to see these numbers showing up everywhere as they become the new defacto facts for marketing to women.

The survey covered 12,000 women worldwide. We are making more money, but still doing the majority of the work at home as well. Sighhhhh

o Between 2002 and 2007, women's income (globally) increased by nearly $3 trillion to $9.8 trillion. By 2014, women's income will jump by $5 trillion to $15.6 trillion.
o In the U.S. and E.U., most college students (57 percent and 55 percent, respectively) are women. Worldwide, almost half (49 percent) of college students are women.
o Women own or co-own 40 percent of U.S. businesses. Solely women-owned businesses are growing at twice the rate of all U.S. firms (and faster than male-owned businesses).
o Most important, globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion.
o In the top 20 markets, women control $10 trillion of $15.3 trillion in consumer spending.
o By 2028, women will control nearly three-quarters (72 percent) of consumer spending worldwide.

Below, the "women influence over 80% of consumer goods" from the prior research, still holds true.

o 88 percent say they have responsibility for grocery shopping.
o 85 percent have responsibility for meal preparation.
o 84 percent have responsibility for laundry.
o 84 percent have responsibility for cleaning.
o And 77 percent have responsibility for household administration

Ironically, shopping doesn't make us the happiest - owning a pet does! Expect to see a huge upswing in ads with women and pets in them. The Humane Society should be very happy.

o The values most important to women are: love (77 percent); health (58 percent); honesty (51 percent) and emotional well-being (48 percent).
The things that make women extremely happy are: pets (42 percent); sex (27 percent) and food (19 percent). Only 5 percent cited shopping, and only 2 percent cited the economy.

My sincere thanks to the Boston Consulting Group for pulling these new, global stats together. It proves that the gender is mightier than the culture that it lives in, and that the next global culture will definitely have a woman's touch. 

April 17, 2008

WECAI Springs into Earth Day

Wecai_trust_cover_2I am honored and humbled to be the cover girl for the spring issue of WE Magazine for Women. The E-issue is packed with great women with green ideas just in time for Earth Day on April 22.

The publisher, Heidi Richards gave the publication it's new "look" and direction. She also makes it FREE. Download you 68 page copy of the E-zine here http://www.wecai.org/wemagspring08.pdf.

My thanks to the ever gracious Heidi, for putting this Women & Green issue together on top of running several companies while launching WECAI into a thriving organization of 1200+ global women. WECAI, (Women's E-Commerce) it's an organization dedicated to teaching small business women how to become better at conducting business online.

I'm joined with many other women on the same green mission to create a more sustainable world. Suzy Miller questions ethical marketing or is it just greenwashing? Bea Kunz, WE's green editor addresses how we can spend our way to a better world. Teresa Morrow provides Green Cleaning tips. Elizabeth Skronski Supports Mother Earth in a whole new way. Linda Pereria takes on "Are we loving it to Death"?, Jeanne Horak-Druiff wonders if green glass is possible, Diane MacEchern looks inside her Big Green Purse, Green Granny Joyce Emery shares her point of view and Carol McCelland gives green career guidance.

Green_commerceThe Issue also has a special Women's Green Commerce Survey. Anyone who participates will recieve a list of hundreds of green resources which Heidi has been collecting over the last year. We'll also give you the results, first! Link to it from inside of the Spring issue or here.

Earth Day is only a marker of greater things to come. It's all about Purses, Peers, Posts and the Power to Move Green Markets. Download your free copy of the Spring E-Issue and catch the green buzz plus hear much more from the many bright women who are out to recreate their personal and business life. http://www.wecai.org/wemagspring08.pdf 

In Women We Trust!