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July 28, 2011

Trust Marketing Secrets Revealed

Screen shot 2011-07-28 at 9.50.34 AM The following is what Strategic Marketing expert, John Jantsch of Duct Tape Marketing is telling businesses to do to earn consumers (women's) trust. We trust each other for certain reasons, how accurate do you think he is? 

The stories told in small groups matter – We love stories, and we particularly love stories we can rally around...  How much are you influenced by a product's background story?  

The ratings found on countless sites matter – Decisions are made every day about hotels, diners and plumbers based on the reviews of patrons found on sites like Google Places or Yelp! Do you give reviews? What motivated you to write?

The page one results matter – It’s not enough that a search for your business turns up your Website – let’s hope so. What’s equally important is that it turns up an entire digital presence. Is that true? Do you need to see a product on many different venues before you *Like*, buy or write?

The blog comments matter – Direct conversations with clients, about clients, about your products, about your people, about the things your company stands for are going to show up in comments on blogs. Have you ever had a conversation with a company?

The shares, +1s, and likes matter – Sentiment is one of the hottest measurements online these days and it’s a marker of true loyalty.  It's amazing, but some things as bland as ketchup has thousands of fans. 

Now that you know how much you are valued digitally, will you be changing the way you interact with companies? More/Less? Leave more comments?  

Business trying to earn our trust, what else do they need to do besides the above? 



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