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April 18, 2010

Green Women Celebrate Earth Day's 40th Birthday

Screen shot 2010-04-03 at 7.01.35 AMWhoo Hoo! Light 'em if you got 'em, Earth Day's 40th birthday is here on April 22. It's time to pause and praise the thousands, maybe millions of Green Women making every day Earth Day by greening their homes and encouraging others through their blogs and community action projects. 

From mommy bloggers like Heather Hawkins and Renee Limon from EnviroMoms to members of the Green Mom Carnival to the team behind the Eco Mom Alliance and their 25,000 green gal pals - women everywhere are joining to support each other's work. 

All the awareness and buzz that they generate is fabulous. In tandem and equally important (but not as visual) are the women working in the B2B zone helping to bring the building, products and investment side of things into the main stream. Together the two groups are co-creating the next eco-culture. 

Coming up on April 28th, The Green Standard Organization, lead by Deborah Dunning, will be hosting a thought leader forum on sustainable standards in DC. They'll be covering the processes, education, financial backing, buildings, products... everything a business needs to make it on a global scale. Deborah's known for her ability to translate sustainable product performance information into a user-friendly format. Between her and another visionary, Marilyn Farmer of Green Building Pages, no one has an excuse that they can't learn what it takes to be sustainable. 

Also at the forum are Leanne Tobias, LEED AP and expert in sustainable commercial real estate projects and portfolios. Working with Leanne, is Martha Paschal. Martha also works with commercial real estate and watches for ways to match Federal stimulus funds to energy-efficient, multi-family projects. 

Another partner in sustainability is Debra Italiano who is so incognito that she doesn't even have a Linked in page, yet if you dusted a sustainable business deal for fingerprints you'd find hers all over it. Without women like these locating opportunities and turning owners into partners, many enterprises wouldn't see the light of an investment day. 

It all comes down to cold, hard, GREEN cash. Without the business of business buying into and enabling change, the green momentum we see now would never make it into mainstream culture. That's where Mindy Lubber, the President of Ceres comes in. (watch her below) Ceres is the leading coalition of investors, environmental organizations and other public interest groups. The group touches trillions of dollars and helps guide mega companies into being more environmentally and socially responsible or face the consequences in their stock value. 

And I'd be remiss if I didn't mention Coral Rose who was at the inception of WalMart first sustainable product experience. Look at what Wal Mart's sustainable direction has done for their profit margin and influence since then. 

These women represent the millions of other women who are holding their ideals high and keeping the green torch burning in the most carbon-free way. At some point soon, perhaps this year, the B2C and B2B worlds will meet. At that moment we'll have the rebirth of a sustainable economy and one heck of a party. 

Happy 40th Earth Day!


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