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April 21, 2008

Green Gals Make My Earth Day Memorable

Happy Earth Day. How are you spending your day?

I can't think of a better way to celebrate then with new friends working to implement the choices we have to make.  Kimberly_danke_pinksonThis weekend, the California Chapter of N.O.W. the National Organization of Women met in West Hollywood, CA. I was honored to be asked to speak on Sustainability Standards and how women can bring them forward. With me was Kimberly Danke Pinkson, the founder of Eco Mom's Alliance (left) and Lani Lee, (right) a recent college grad committed to bringing eco-issues to N.O.W. (Lani moderated our panel.)

Kimberly is a single mom with a six year old son. She developed Eco Mom Alliance not as a business platform, but because it was needed. As she explained to the crowd, if anyone knows about making green ends meet, she does. She knows that making adjustments in our lifestyle is hard, but she also knows that with the help and inspiration of others in a peer group, that it can be done and it can be fun.

Lani_lee_2She was inspired to create the Eco Mom Alliance one day at a picnic table talking with friends about light bulbs and discussing which ones to buy. Since that picnic table day, the Eco Mom Alliance has grown to over 11,000 on their mailing list.

After meeting Kimberly, it's not hard to understand why she has such a strong following, she is gracious, encouraging and inspiring to be around. The Eco Mom Alliance had been quietly working at making their lifestyles greener and then the NY Times wrote about them. Kimberly said that they have since been deluged with requests from business and non-profits alike. Many want to be a part of their group as a sponsor or partner. That's the power of purses and peers at work.

Lani Lee was amazing as well. Besides running the panel, she also brought gift cards and items made of Elephant dung. Don't squirm, they were very cool paper products and they certainly had a wonderful story to tell. There are about 40,000 elephants in Sri Lanka and 4000 were killed last year because they were interfering with agricultural. To save the elephant, they needed to find a way to make them profitable. It turns out that elephants, as mass consumers of vegetation, they are also mass producers of mashed up pulp (per se) ready to be made into paper products. For a closer look check out www.mrelliepooh.com

If they can turn a profit from, well, recycled goods - think what you can do with a little creative thinking. Write me and tell me about your best way to rally the women and create a bit-o-fun in the process and have a great Earth Day.


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Mary, It's exciting to hear about the efforts NOW is making to promote sustainability to its members. I just came from an engagement at the Phoenix Botanic Garden, which was filled with women (Republicans as well as Democrats) who are excited to be part of the green revolution. From moms to grandmoms, women are participating - organizing, connecting, and using their money to make a difference. Amazing what has transpired in the last year, isn't it?

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