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March 24, 2008

Purses, Peers, Posts & the Power to Move Markets

Did you feel the power shift? The markets are changing, first my blog buddy Karen writes about 1,4-dioxane and then an Eco Mom sends me a copy of a letter from Method explaining away the problem that's similar to this. For the first time women are being taken seriously as social influencers. Companies are being pro-active and sending out letters to womens' groups before they take them to the court of public opinion.

Purses, Peers, Posts and the Power to Move Markets is about this shifting dynamic from the women's point of view. Feel free to download a copy of it here. Download purses_peers_posts_and_the_power_to_move_green_markets_3.25.08.pdf 

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Comments

Thanks for the mention Mary.

This article is absolutely fabulous!

About 10 yrs ago I met a coach who spoke to the united forces of woman and a term I had never heard before "cause marketing" It's been fascinating to watch this concept unfold especially in our female circles of influence.

Your Blog speaks loudly to the trust element we have for each other.

Thanks Karen, it's time to give women the credit that they are overdue in their co-creation role as earthly caretakers and consumers.

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