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August 28, 2006

More than a Book Tour

Wow! When my publisher and friend Yvonne DiVita set up this Virtual Book Tour, I had no idea what I was in for. I had some notion that it would be like going on Jon Stewart where I'd be virtually batted around for a five minute laugh with the book mentioned at the end. WRONG! These women are want answers and they are holding my brain to the fire.

Check out Deborah Brown over on the Bizinformer, one of her questions prompted me to talk about a recent car purchase where the dealer was selected by simply being more friendly than the other online car dealers... all it took was one well worded (and sincere) paragraph. No fancy ads, no pictures, just a few hundred words at the right time and the right place.

Toby Bloomberg didn't hold back, either. She highlighted one of the push-back problems attached to this cultural shift and asked me to respond to one of her male readers. He was happy that women were joining together to support one and another, but also felt like some reverse discrimination was going on. Read her interview and find out what I said.

On Tuesday I tour with Kirsten Osolind on her blog ReinventionInc. Kirsten is playing devil's advocate in her questions and they point out a perception gap between the women at the top of organizations and what is being done to communicate with their female customers.

(It's another reason that I keep talking about what Best Buy is doing to close that gap - see last Monday's blog posting - They aren't just putting women into management to increase diversity standards, they are taking advantage of women's social skills and networking to cross link departments and solve problems in a true marriage of right brain/left brain thinking.)

After Kirsten, I go live (yikes) with Dr. Gayle Carson in the afternoon, with a worldwide audience of 1.5 million - no pressure there! Later in the week, Susan Getgood will turn the burner up again on trust factors and more. On September 5th, Anita Campbell of SmallBizTrends, wants to see a list of 5 Do's and 5 Don'ts.

It's grueling, but great fun and it continues the conversation that In Women We Trust starts. My sincere thanks to you all for your participation and thought provoking questions.


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Mary - it was great fun to have you drop by Diva Marketing and rescript the Godfather into the Godmother ;-)

Looking forward to the rest of your tour.

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