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August 15, 2011

Women are Working to Change Our Plastic Ways

Screen shot 2011-08-15 at 7.25.27 AM Bettina Wassener summed up the brutal facts about plastic in the NY Times this week. (thank you Bettina)

"About 300 million tons of plastic is produced globally each year. Only about 10 percent of that is recycled. Of the plastic that is simply trashed, an estimated seven million tons ends up in the sea each year."   full article here.

As daunting and disappointing as that number is, she also flagged that starting in September there will be a Plastic Disclosure Project. 

Naming the problem is always the first step to a solution, then when many companies measure and disclose their plastic ways we can begin taking steps to reduce it. We'll be watching and reporting on its success. 

It's a big deal as eventually everything ends up at the bottom of the "hill" and that would be the ocean which no one nation takes responsibility for cleaning up. 

Beth Terry first brought it to my attention when she started blogging on MyPlasticFreeLife (formerly Fake Plastic Fish). 

Screen shot 2011-08-15 at 8.08.01 AM And that's how all these changes are happening, one person blogs, others comment, more gather data, additional groups report on it. And now business is doing something about it. In September we'll have a formal system for Plastic disclosure in in the way that water is tracked or greenhouse gases. This is what corporate social responsibility looks like. 

Note that governments are side liners in this movement. A quick check of the Plastic Coalition team tells the tale of which gender is pushing for this change. The majority of the worker bees are women.

Staff 

Co-founders

It appears that the Plastic Disclosure Project has two guys (Doug and Erik) at the helm and that seems to be the pattern for social change these days -- women activate and men formulate. Women flag the problems and and give it exposure and men find ways to make it work with business. It's a true co-creation partnership of synergies.

You can't finish what you don't start, so thank you to all the "Beths" who are in activation mode. Let me know what you're doing and we'll feature it on In Women We Trust.

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