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June 28, 2011

Is Big Brother or Big Mother in Control?

If you thought being tracked by Google, Facebook, Bing, etc. and served up advertising was an infringement on your privacy, look what is now available to one of the biggest ad agencies on the planet.  The good news is that it's a double sided message that demonstrates what lengths big business will go through to offer whatever you want. So what do you want? 

Screen shot 2011-06-28 at 7.14.30 AM

By EMILY STEEL

In a quest to accelerate the business of targeting ads to consumers based on information about them, advertising giant WPP PLC plans to announce on Monday the launch of a new company that links its ad-buying technologies with a vast database of consumer profiles.

Called Xaxis, the new company will manage what it describes as the "world's largest" database of profiles of individuals that includes demographic, financial, purchase, geographic and other information collected from their Web activities and brick-and-mortar transactions. The database will be used to personalize ads consumers see on the Web, social-networking sites, mobile phones and ultimately, the TV set.

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Now that you know, what will you do differently?
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Smart women will start writing what they want for the world to become in their online musings and choosing products that will enhance their lives in a non-toxic way regardless of what part of the world they live in. Moms Rising has been doing just that for a long time. 
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Up until now our typical way to move the market in the right direction was to go to Congress and get a regulation or law put into place, but that only goes as as far as our borders. With mega companies which are bigger than most countries in discretionary income, we need a way to impact all families regardless of where they live. 
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Step one, write what you want and say it online. If you don't want fire retardants in your carpet, be specific, be positive. Tell the world what you would buy and why.  Companies are watching and recording your thoughts for the next product development meeting. No one makes a profit selling things that citizens don't want. Go Big Mother!

 

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