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May 24, 2011

Are Your Words Being Filtered Out?

Screen shot 2011-05-24 at 7.15.32 AM Do you trust your search engine?

Through access to free publication on the Internet, we are finally able to express ourselves and embed our spirit into the common society only to have it silo'd into a group think mentality. ERrrrrrr Ladies, beware. 

It's one thing to put out new information and another to know that it may never meet with readers because their readership pattern and practice pre-determines what they will see on the web. Scary, eh? No wonder the red states are getting redder and blue states bluer, there is no cross-pollination of information. 

Google, Facebook and other tools are serving up an echo chamber of ideas and people to users. For example, if you read about dogs several times, then you would start getting more and more pet articles in your searches even if you didn't request them.

Below, this TED talk of "Beware of Filter Bubbles" by Eli Pariser explains the issue in a more compelling way. Or you can pick up the book.   It's given me a new respect for RSS feeds that you can select and not have changed.

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