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April 27, 2011

Two Thirds of Buyers of Groupon and Living Social are Women

This just in from regarding how Groupon and Living Social compare:

"LivingSocial users are 49 percent more likely than the average American online to make at least $150,000 a year, compared with 30 percent for Groupon, according to the survey released today. They are also more likely to be younger than 35 and to have college or graduate degrees... 

"Nielsen, based in New York, also found that about two-thirds of LivingSocial and Groupon users are women. [very smart and monied women given the prior quote]

The list of top interests tell the story...

Screen shot 2011-04-27 at 8.41.07 AM

The take aways:

1. If you're an average Jane, you just became an above average buyer in the world of business. Your choices matter as they are collected into reports by Nielson. Understand that and remember it every time you make a buy or post a comment on line. 

2. If you're a business looking to cash in on the couponing world, get in touch with your feminine side. Make sure your product line does something for the higher good in the world. This is where having a sustainable product and a company with high social values wins. Think home and family first and be more of a Prius and less of a Hummer.  

This gives me great hope -- companies follow the money and the money lies with women's interests. In women I trust that our interests will lead the economy to a greener and friendlier world. 

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