If Women Only Knew...

If you knew that all you had to do to get more sustainable products is to ask, would you do it? Would you put it in your blog, twitter, Facebook, LinkedIn writings?

According to the Gibbs and Soell Sense and Sustainability poll, for many companies that's all it would take. If more consumers demanded sustainability, companies would do it. Of the poll-ees 42% said that consumer demand was their main driver. 

However, Only 29% of executives and 17% of consumers believe that a majority of businesses are committed to sustainability. Many executives and consumers believe only “some” businesses are committed to “going green.”

I guess it isn't that easy after all, there seems to be a gap between what would drive them and trust in that a company is actually doing it. 

What is clear, is that more and more consumers are aware and are asking for sustainable products and companies. Consequently more companies are going in that direction.

Next year's survey will show even more companies taking sustainability seriously, in great part because they are reading what women are saying online.

Now that you know, will you be asking for more green products?