« Convergence You Can Hear on Earth Day | Main | Two Thirds of Buyers of Groupon and Living Social are Women »

April 26, 2011

Online Women or Location, What Drives Green Spending?

Amazon put out a green dot survey correlating the purchasing of green sector products. It's fascinating if you like tracking trends. [Go here to read the entire article in Green Biz.] One chart tracks energy products, another water, and another (below) parenting. 

The article draws the conclusion that financial or locational needs were driving the purchasing for energy and water, but when it came to green parenting what was driving that?

Why is there a green dot in the NW corner of the lower peninsula of Michigan? It's not exactly where you'd expect to see a green dot, San Francisco or the East Coast sure, but upper Michigan? 

The Amazon research was based on number of green items a parent purchased off of Amazon, such as Green Baby  and Toys.  One reason more green products are being purchased and mailed to Northern Michigan could be Sommer Poquette based in Petosky, MI. She's been a green mommy blogger for years on her Green and Clean Mom blog. Sommer has been so successful, that she's turned it into a business. 

Screen shot 2011-04-25 at 8.38.47 AM

Screen shot 2011-04-26 at 8.25.19 AM Can I give Sommer all of the credit, probably not, the Great Lakes Bioneers conference spearheaded by Sally Van Vleck and Bob Russell holds their meetings just around the bay in Traverse City each October. For years Sally, Bob, and the Bioneers have been raising green and sustainable awareness. There are even green baby stores in Traverse City.  

But the Amazon article was based on purchasing from Amazon and specifically, they looked at items for "green" babies and children.  That takes an online champion, which makes me see Sommer as a larger influence. Her blog averages 6000 unique visitors a month according to Compete.com. Whether she links to Amazon or not isn't as important as that she is a constant voice for online readership and from there, Amazon is a click away.

I would like to see more research on this topic. When you look at all the maps, one thing is clear, if purchasing is an indicator of culture, the nation is beginning to put their money where their values are -- and that starts with pockets of people who are talking about and buying the solutions. 

Thanks to all the women (and men) who keep the drip, drip, drip of conversation going. 

Screen shot 2011-04-25 at 8.38.10 AM

 

 

 

Screen shot 2011-04-25 at 8.38.23 AM  

 

  Screen shot 2011-04-25 at 8.39.02 AM Screen shot 2011-04-25 at 8.38.47 AM

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452bd6269e201538e1dce34970b

Listed below are links to weblogs that reference Online Women or Location, What Drives Green Spending?:

Comments

Hi Mary! Wow, I'm honored and did not even know about this Amazon tracking graph. Amazing! I'd like to think I make a difference and certainly hope so but I'm sure I cannot take all the credit! Thanks for brining this to my attention! You made my day!

My pleasure Sommer. I'm on a quest to give credit to all the conversation starters who make green mainstream. It would be interesting to see exactly who bought off of Amazon and maybe what gender as well.

This is indeed noteworthy. Kudos to Sommer for making a difference. It only shows that women has the power to succeed and bring positive changes. Keep it up! I'd also like to mention http://www.giannafairtrade.com/ because they strive to give opportunities for women to live their dreams.

The comments to this entry are closed.