Why did my gal pal, Kat, pick Credo for her new phone service? Was it the low cost? The cell phone reach? The family's group plan? Nope, she chose her phone plan based on politics.
Kat's a teacher and after feeling like a target for decades, she has decided to stop fighting conservatives with her ballot and start fighting them at their funding level. She's going to use the services of companies who support her values. In essence, she's cutting out the middle man of politics and supporting companies who work for a safer and more just world. Who needs politics when things are going well?
What if a world of women started voting this way? Would corporations feel it? What if we blogged, tweeted, Facebooked, and emailed our friends like what Kat just did to me? What influence would we have?
Aileen Lee gave us some fresh stats over on TechCrunch to see that impact. [thank you Aileen!]
A snapshot of online impact:
Facebook - 600 million users
Twitter - 25 billion tweets
Tumblr - 1 billion page views a week
Zynga - 100 million user on Cityville in just 6 weeks
Facebook - 71% of daily fan activitity is driven by women.
The majority user of Facebook, Zynga, Groupon and Twitter are women.
The Metrics:
Comscore
- Women are the majority users of social networking sites.
- Women spend 30% more time on these sites.
Nielson
- Women use social media 55% more.
Women's Market examples:
Groupon - $760 million -- 77% of customers are women.
Gilt Groupe - 70% of their customer base is driven by women.
Chegg (college rentals) - 65% of renters are women.
Amazon launched "Amazon Mom" (sort of says it all doesn't it?)
Even gamers, who you think are all young boys are actually wearing a dress, 60% of gamers are women.
The point is - women are now the leaders of the conversation and that has market determination power in the same way that Congress (dominated by men) determines how policies are made.
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Aileen tells how the majority of Yelp and Open Table reviews are put up there by women. If I owned a restaurant, I'd be treating my female customers well. And if I owned a corporation - I'd be treating women far better than I have been and support the policies that they support.
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So what influence doe this carry? For me, I'm switching from Sprint to Credo Mobile, even though I would LOVE to have an iphone which uses AT&T or Verizon -- and I'm telling my friends.
Mary, that's exactly why I use CREDO too. And I covet the iPhone, but it's just not worth it.
Posted by: Plastic-free Beth Terry | March 23, 2011 at 01:27 PM
OMG! I have to repost on this, Mary. This is outstanding info and an important message to get out to marketers.
Posted by: Yvonne DiVita | March 29, 2011 at 11:49 AM
Yvonne - I can't take credit for the new facts, they came from Aileen Lee.
They did give me a flash back to our first days at the WOMMA when no one tracked women; consumers were all lumped into one big pile with "he" as its generic gender. It's nice that the facts to prove what we already knew - what happens offline, happens online.
Posted by: Mary | March 29, 2011 at 12:08 PM
Everything changes in this world from time to time. We cannot hold anything in the same situation. No one could ever predict what would happen next.
Posted by: wholesale cellular accessories | March 29, 2011 at 10:18 PM
Life is just a series of trying to make up your mind.
Posted by: Nike Free | March 31, 2011 at 01:59 AM
Nice article. Women are the driving force in online community but these are pretty impressive stats.
Posted by: consumer feedback | April 24, 2011 at 11:46 AM