Influential Moms or Business Women?
Ironic Dot connecting this morning...
- Dot 1 -- At what point will women cross from "Influencer" to "Shrewd Business Woman" in multi-book author, Maria Bailey's Media Post article she lists several of these Mom Influencers and their accomplishments. All reach thousands each week. As a "media" they are considered highly successful, but because they are Moms, they are known as "influencers." Full article here. I wonder what a girl has to do to be seen as a business first...
Trisha Novotry, known online as 24/7 Mom
Andrea Deckard, known online as the founder of www.Savingslifestyle.com.
Lisa Druxman, founder of Stroller Strides.
Pamela Nagata, coordinator for Sandiegoparent.com.
Molly Gold, founder of Go Mom Inc
- Dot 2 -- A report just out researching who gets venture capital money. The conclusion of the research? When the business model was lead by a man, it was given more recognition and funding. When the exact same business model was lead by a woman, the funding was more likely to be denied. That's sad news for 6.5 million women-owned firms.
(thanks to Yvonne for finding this 2009 study) Kimberly Weisul, writing on BNET, says, "...new research from the University of Utah Kaufman Firm on Entrpreneurship lends weight to the argument that discrimination is at work. After studying the reactions of 222 MBA students to different founding teams, researchers Robert Wuebker and Lyda Bigelow found that even though the personal qualifications and the firm financials were identical no matter the gender of the CEO, women-led firms were seen as having a poorer strategic position, and female founders were perceived as less capable."
Connecting the dots - woman are coveted for their ability to grow out these massive sectors of influence, sometimes without money or power but by the shear force of their personalities and yet -- they are given less financial respect than those who have to buy their way to influence. Go figure.
Who would you trust with your investments -- someone who is trying to buy your affection through a business model or someone who has the same business model AND the ability to grow a base of support? It's time for the money lenders to start looking at opportunities the same way business is looking for influencers.
There is a revolution going on in more places than Egypt...