Women are changing the world, and now the men are agreeing.

Trusted pal, Marianne sent me to Paul Farrell's column on MarketWatch this week.

The good news -- men like Paul are now writing what women have known for some time -- we are the one's the world's been waiting for. Paul suggests that by the end of this decade, women leaders will be in place to clean up the mess. 

The bad news --it's a big mess -- Wall Street greed will make politics moot, populations are overloaded, and there is a breakdown in trust and social systems globally. 

Fear not, the market isn't waiting for 2020, it's already scanning everything women write on the web and gleaning what women want so that marketers can create more real-women-centric advertising.

Advertising messages, more than anything else, reflect the change in our culture. We aren't going back to Mad Men days - ever - especially with old boy male mentality is being replaced. 

Thanks Marianne for sending this my way. Thank you Paul for playing a part in the revolution and most of all, thank you ladies for writing what's on your minds!

2020. Patriarchy ends: male dominance declines, women leaders rise

Back in 2011 it seemed clear that patriarchy, male dominance world culture, politics and economics throughout history, would collapse all by itself, without women engaging in any direct war, any “battle of the sexes” to defeat men at their own game. But in 2020, women may be our only salvation.

Dr. Jean Bolen, author of “The Millionth Circle” and a leader in organizing the United Nation’s 2015 Conference on Women, challenged women to confront males and put an “end to patriarchy,” because only women can “save the world.” Others like Gloria Feldt, author of “No Excuses: 9 Ways Women Can Change How We Think About Power,” are preparing a new generation of leaders.

Four decades ago my law school class had five women, today across America, women are a majority in most professional schools. Soon they will be called upon.

Why are male leaders failing America in government, business and finance? Jeremy Grantham’s firm GMO manages $96 billion. He predicted the meltdown, said it best in early 2008: American’s leaders are all “impatient ... management types who focus on what they are doing this quarter or this annual budget.”

Real leadership “requires more people with a historical perspective who are more thoughtful and more right-brained ... but we end up with an army of left-brained immediate doers. So it’s more or less guaranteed that every time we get an outlying, obscure event that has never happened before in history, they are always to miss it,” as in 2000, 2008 and again this decade.

Could we change the future?

In post-capitalism, post-patriarchy America, women will emerge from the ashes of “The Worst Decade in American History: 2011-2020.” Women leaders will emerge not just because the males’ short-term brains are sabotaging America’s long-term needs, but because the female brain has naturally evolved for long-term thinking.

Brain research tells us that 75% of men are left-brain short-term thinkers. Conversely, 75% of women tend to have strong right-brain traits: forward-thinkers, more awareness of the future, the big picture, with a strong sense of long-term benefits and consequences, peacemakers.

Full article here. 

 

Comments

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Advertising messages, more than anything else, reflect the change in our culture. We aren't going back to Mad Men days - ever - especially with old boy male mentality is being replaced.