Plum District is a winner for moms

Congratulations goes to Plum District marketing for putting moms, market momentum and money together. While others used moms word-of-mouth with no reciprocal payout, Plum District stopped the stupid and is rewarding with real money for real connections. It's about time. 

Plum District is a combo of Groupon-type bargains, rewards programs and commission sales ala Tupperware. [Tupperware's successful business model was started by a Brownie Wise]. 

Plum District is leveraging the mom communication movement making it easy to promote products from one person to another. 

As promoted in Ad Age today:

"Moms who use Plum District can be reps and earn a commission on every sale.While many other coupon sites use call centers to find and negotiate deals, Plum District mobilizes the built-in army of mom customers and their PTA and soccer-team networking by turning them into partners. The moms who use the site can also be reps and earn a commission on every sale."

Congratulations should really go to the women that will be making this happen -- they make up the female2female work force of Tupperware, Pampered Chef, Avon, Mary Kay... and now, Plum District. 

Plum District takes it to the next level by not holding anyone to a set product, only to what they want to buy and what they want to promote. It's completely self-perpetuating. My only wish is that the offer more sustainable and socially rewarding products like those found on Green Guide.

Is this just another fluff job for stay-at-home moms? If they want it be, but according to Ad Age, "Jillian Griffin of Newport Beach is a mom of four and Plum's top salesperson nationwide." Good for her and good for Plum District.