If prior years were about green awareness, 2010 was about green market traction for companies and consumers. Next year, the market will turn full-frontal-green -- so in 2011 I resolve to buy green or buy nothing and nix the plastic packaging wherever I can.
Because of progressive-thinking companies like Patagonia, thousands of businesses are turning into adults and taking responsibility for their eco/social-actions. Check out the video below on 1% for the Planet, it cured my cynicism. (*BTW, whomever thought up "Keeping Earth in Business" as a tag line deserve a bonus. Love it!)
This is bigger than going green, it's about inspiring everyone around us to rethink our processes and give our lives a do-over. Need a personal mission statement, borrow Patagonia's:
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Check out the video and see how the power of 1% for the Planet inspired Sweat Pea Bikes -- then see if you aren't like me wondering how you pull the cash together for a custom fit frame...
(Go to Hulu.com if you want the full movie experience.)