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December 30, 2010

I Resolve -- To Keep Earth in Business*

Screen shot 2010-12-30 at 1.40.13 PM If prior years were about green awareness, 2010 was about green market traction for companies and consumers. Next year, the market will turn full-frontal-green -- so in 2011  I resolve to buy green or buy nothing and nix the plastic packaging wherever I can. 

Because of progressive-thinking companies like Patagonia, thousands of businesses are turning into adults and taking responsibility for their eco/social-actions. Check out the video below on 1% for the Planet, it cured my cynicism.  (*BTW, whomever thought up "Keeping Earth in Business" as a tag line deserve a bonus. Love it!)

This is bigger than going green, it's about inspiring everyone around us to rethink our processes and give our lives a do-over. Need a personal mission statement, borrow Patagonia's: 

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. 

Check out the video and see how the power of 1% for the Planet inspired Sweat Pea Bikes -- then see if you aren't like me wondering how you pull the cash together for a custom fit frame...  

(Go to Hulu.com if you want the full movie experience.)

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