SC Johnson is Going Transparent

SC Johnson has listened to the good women who want to know what is in products before buying them -- "By 2012, the company will voluntarily disclose the ingredients it uses in the fragrances and dyes and provide expanded information on preservatives in its products."

They also now have a site Whats Inside SC Johnson for more details. 

Thanks to consumers co-creating a new market by demanding better, SC Johnson is responding. They have a history of doing better, now it's up to the consumer to reinforce that effort as buyers. Next I'd like to see them tackle the packaging problem using less plastic. 

For more info go here. 

• 2008 – SC Johnson awarded the U.S. EPA Safer Detergents Stewardship Initiative Award for the elimination of all nonylphenol ethoxylate surfactant from its products.
• 2006 – In recognition of its patented, award-winning Greenlist™ process, an environmental classification system to help green its chemistry, SC Johnson is awarded the Presidential Green Chemistry Challenge Award and Ron Brown Award for Corporate Leadership.
• 2003 – SC Johnson received the first-ever Lifetime Atmospheric Achievement Award from the U.S. Environmental Protection Agency.
• 1975 – SC Johnson voluntarily and unilaterally eliminates Chlorofluorocarbons (CFCs) from its aerosol products, three years before the U.S. mandate.