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October 10, 2010

If a Consumer Complained in a Forest about Climate Change, Would Anyone Hear Her?

The bigger question is, Would anything change because they did hear her? 

If a company takes a step towards sustainability do we applaud loudly in a blog post, or just let our dollars do the talking? Recently, a third option surfaced when Frito Lay took their compostable Sun Chip's bag off the shelves because of "customer complaints" regarding the noise.

Really? We have nothing more to do in our day than react to a crackly bag? Apparently over 44,000 did so on Facebook and that was enough for Frito Lay to back peddle.

Wow.

These postings weren't highly considered decisions, like the pro/con list that Beth Terry wrote about on Fake Plastic Fish, the Facebook posts were twitter length, gut reactions -- enough of them that Frito Lay pulled a production line. Do you have any idea how much money they must be losing to pull an entire production line?

Holy smokes, the bigger story isn't that they pulled the line regardless of its eco-friendly intentions, but that they LISTENED and then pulled the line. Yes, it was a wimpy move and no doubt will be cited as an example of packaging gone wrong in college courses and they could have turned the noise into, "the sound of doing the right thing" BUT AT LEAST THEY ARE LISTENING. For that, reason, I'm excited and have hope for a co-operative future. 

Today 350.org is holding a 10.10.10 party for Climate Change.  Climate Mama is hosting the Green Mom Carnival on the subject. While we took a step backwards for sustainability, let's take a moment to understand the new-found power in this moment.  We no longer have to go through the political system to evoke change when we have a direct connection to corporate decision makers at our fingertips. 

Think about the ramifications of that in a co-created capitalistic universe? What would you ask corporations to do to bring down Climate Change or...

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