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September 07, 2010

A Reality Show, by Women for Women

I became a bit player in the In Women We Trust "reality show" the past two weeks. In the book I explored why women turn to each other for advice. In the real-life "show" last week i experienced the answer again and again as to why we are forming our our gender-specific groups at a time when we should all be "equal".

Screen shot 2010-09-07 at 4.11.13 AMFirst up, the Sales Shebang, where 25 female sales professionals came together in Chicago to share ideas and synergies. The women were gracious, giving, and very funny. 

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A few days later I found myself in Pasadena at the Women in Green Forum with 300+ of the most engaging women leading sustainable practices in the Los Angeles area. 

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Screen shot 2010-09-07 at 4.15.03 AM  

The realty is, it's just plain different when you have a room full of women talking or a room that's dominated by male discussion. The female style is more open, authentic and -- well -- real, real to me anyway and that's the difference on who I felt I could trust with information and who I couldn't. Because my guard was down, I was more open and didn't feel that anyone was holding back on me, either.  

At the Sales Shebang, trade secrets were exchanged as easily as emails. During the Women In Green Forum connections that would have taken months of cold calls were made in minutes. 

The big takeaway from both -- network convergence. Dots are being connected between the silos of disciplines. We may work in one sector, but we share with all.

By now everyone knows that women dominate consumer spending decisions. We are also moving into corporate positions for sales, marketing, purchasing and sustainability (congrats to Andrea Thomas) We may not be at the very top of the corporate food chain, but more of the decisions which effect that corporate bottom line are being made first by us -- that's a reality show worth watching.

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