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July 21, 2010

Women as Trust-o-Meters: Does Your Message Pass the Test?

In a study of male and female responses to the BP message, you'll see a dramatic difference in what women feel positively about and what they DON'T. Thank you to Neuromarketing for bringing this to our attention.

'The reactions charted on the screen are Innerscope’s tracking of viewer engagement as determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction. '

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