DeVita Does Dickless Marketing, Can You?

On Monday, Yvonne DiVita, LipSticking Queen and publisher of In Women We Trust, (the book) will be speaking on our favorite topic - Marketing to Women by Women.  Be sure to listen into the program hosted by Simple Truths for Women Entrepreneurs. 

Yvonne will be joining others as she reveals what she's learned about this market-moving culture that has gone from "trend" to "mainline-never-to-turn-back-fact" on MONDAY, July 19th at 3:00 p.m. (PST) 

Yvonne caught my eye years ago when she wrote "Dickless Marketing," what's not to love about someone who isn't afraid to be so cheeky? She is a pioneer on the topic of why women think, act and buy differently than men. 

We've been promoting each other for years, which is sort of the point -- why do women talk and promote each other's work and how can your company/product be part of that circle of influence?  This is goes way past girly, and straight to the core of the women-driven media. It doesn't matter if you're selling organic food or sustainable wall panels, if you want to know how to generate buzz in an authentic way using word-of-mouth,  tune in on Monday and find out how.