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3 posts from March 2010

March 25, 2010

Are You a Product Patsy?

Screen shot 2010-03-25 at 4.00.13 AM Are you a product patsy? Would you let business piggy-back on your blog traffic just because they give you free stuff? That is the debate for bloggers everywhere. It's a hotter topic for Green Bloggers - are they enabling the problem of over-consumption or helping the market move to a higher, greener economy? Are they giving their "trusted opinion" away, or are they being paid to endorse a product? As a reader, how will you know you're getting the straight scoop?

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The holy grail of modern consumer marketing is when a company can get a blogger with a large audience to endorse their goods and services, either by a review or posting them for sale on their sites. 

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If you like the product, you'll be providing them with permanent, positive promotion for the life of your blog. That's better than the yellow pages which garners $100/month for the smallest of ads. What's your time worth? What's your reputation worth? To newbie bloggers, this is a very exciting offer, a big company selected them to be "an ambassador" - I don't think so... you're not an ambassador, you're a patsy. 

Patsy's allow themselves to be used because they don't know any better. If you're going down that path to include product endorsements, do so with some standards in mind and I hope one of those standards is to not be paid for reviews, but do get paid for advertising (and only if you believe in the product). I also hope that you have a green standard that includes no Pervasive Organic Pollutants.

You spent a long time and countless hours building a readership and a point of view, you shouldn't be giving it away. And by all means make sure that when you do promote something, you do it because it's in line with your Green mission and values. Women trust women because we expect an honest opinion from each other. 

March 08, 2010

International Women's Day / Business Style

Screen shot 2010-03-08 at 4.01.37 PM Today is International Women's Day. Women everywhere are taking pride in their accomplishments and the changes that they are making in their lives and world. One of those places is in business. 

To celebrate, Accounting Degree has listed 100 Best Blogs for Women in Business. They are recognizing how women-help-women and giving out the Atta-Girls of which (blush) In Women We Trust is listed. (Thank you!) 

What is notable in this list is how it is broken out. Go here to see who else made the list of:

  • Entrepreneurs
  • Leadership
  • Motherhood and Work from Home
  • Marketing
  • General Business
  • International
  • Regional
  • Inspiration and Lifestyle
  • Some of Everything

Enjoy and be sure to bookmark this valuable collection of inspiration and sharing. The answers you seek are all there, just tap into the circle and make your part of the world better. - Mary

March 02, 2010

One woman, One message, JUST SAY NO, TO PLASTIC

I get asked all the time 'What can I blog about"?  Each time I use Beth Terry as an example, she's passionate about what she does and it's inspiring the world to take note and follow her lead - consume less plastic.

When I watch the National Geographic channel and see how many organic items (hair, bones, seeds) can be found thousands of years later by archaeologists, it makes Beth's message even more powerful. As my husband and I watched this ABC segment on Beth, we are re-motivated to further tighten up our own consumption. Even If you don't believe in climate change, the least we can all do is commit to pollution change.