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August 18, 2009

Where are All the Women Ad Agency Leaders?

Picture 23 That's a paraphrase of "Where are all the Women Bloggers"? it was a sentiment aired a few, short years ago which prompted the formation of BlogHer. No one questions where all the women bloggers are now, they are dominating the medium and creating a media of their own. 

If it takes one to know one including making the judgement calls that resonate with instead of repealing female customers, you have to wonder why the Advertising Departments are still mainly male.

Recently the top Women To Watch, were honored at by Advertising Age.(Congrats to all) This is what Tiffany Kosel said to sum it up. I agree with her quoted conclusion - good ideas have no genitals. The problem is, those at the top do and they are ones filtering which ideas get air time. 

http://adage.com/video/article?article_id=138511

What do you think, have the times changed due to arrival of enlightened men at the top of the ad chain. Or have the times changed because women bloggers are ranting about what does and doesn't work for them?

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