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6 posts from August 2009

August 19, 2009

We're not the Problem, We're the Solution...

From the Special Section in the NY TIMES - 

"There’s a growing recognition among everyone from theWorld Bank to the U.S. military’s Joint Chiefs of Staff to aid organizations like CARE that focusing on women and girls is the most effective way to fight global poverty and extremism. That’s why foreign aid is increasingly directed to women. The world is awakening to a powerful truth: Women and girls aren’t the problem; they’re the solution."

It's good to see that the guys aren't threatened in this scenario, in fact, they are embracing it. 

Read the full report here. 

"Nicholas D. Kristof is a New York Times Op-Ed columnist and Sheryl WuDunn is a former Times correspondent who works in finance and philanthropy. This essay is adapted from their book “Half the Sky: Turning Oppression Into Opportunity for Women Worldwide,” which will be published next month by Alfred A. Knopf. You can learn more about “Half the Sky” at nytimes.com/ontheground."


August 18, 2009

Where are All the Women Ad Agency Leaders?

Picture 23 That's a paraphrase of "Where are all the Women Bloggers"? it was a sentiment aired a few, short years ago which prompted the formation of BlogHer. No one questions where all the women bloggers are now, they are dominating the medium and creating a media of their own. 

If it takes one to know one including making the judgement calls that resonate with instead of repealing female customers, you have to wonder why the Advertising Departments are still mainly male.

Recently the top Women To Watch, were honored at by Advertising Age.(Congrats to all) This is what Tiffany Kosel said to sum it up. I agree with her quoted conclusion - good ideas have no genitals. The problem is, those at the top do and they are ones filtering which ideas get air time. 

http://adage.com/video/article?article_id=138511

What do you think, have the times changed due to arrival of enlightened men at the top of the ad chain. Or have the times changed because women bloggers are ranting about what does and doesn't work for them?

August 13, 2009

New Global Stats on Women's Wants, Needs and Roles

Two years ago I wrote a little paper on Purses, Peers, Posts and the Power to Move Green MarketsDownload Purses Peers Posts and the Power to Move Green Markets

o By 2028, women will control nearly three-quarters (72 percent) of consumer spending worldwide.

The writing was on the wall in lipstick; it was only a matter of time before research would back up common sense:

  1. Women buy all the stuff
  2. The global economy is anchored in consumer goods
  3. The purchasers of these goods will be filtering them based on their needs
  4. Women and business working together will co-create the next economy.
All that is happening right now without any direction from business. All companies can do is follow the money and the feminine culture. As Martha Stewart would say, "It's a good thing..." 

Today, one of my progressive guy pals, (thanks Mark) sent along new findings on the women's market from the Boston Consulting Group. They reinforce what the market has believed for the last seven or so years and have added new insights into just how global this impact will be. 

Read the full story here and paste the press release on your wall. You're going to see these numbers showing up everywhere as they become the new defacto facts for marketing to women.

The survey covered 12,000 women worldwide. We are making more money, but still doing the majority of the work at home as well. Sighhhhh

o Between 2002 and 2007, women's income (globally) increased by nearly $3 trillion to $9.8 trillion. By 2014, women's income will jump by $5 trillion to $15.6 trillion.
o In the U.S. and E.U., most college students (57 percent and 55 percent, respectively) are women. Worldwide, almost half (49 percent) of college students are women.
o Women own or co-own 40 percent of U.S. businesses. Solely women-owned businesses are growing at twice the rate of all U.S. firms (and faster than male-owned businesses).
o Most important, globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion.
o In the top 20 markets, women control $10 trillion of $15.3 trillion in consumer spending.
o By 2028, women will control nearly three-quarters (72 percent) of consumer spending worldwide.

Below, the "women influence over 80% of consumer goods" from the prior research, still holds true.

o 88 percent say they have responsibility for grocery shopping.
o 85 percent have responsibility for meal preparation.
o 84 percent have responsibility for laundry.
o 84 percent have responsibility for cleaning.
o And 77 percent have responsibility for household administration

Ironically, shopping doesn't make us the happiest - owning a pet does! Expect to see a huge upswing in ads with women and pets in them. The Humane Society should be very happy.

o The values most important to women are: love (77 percent); health (58 percent); honesty (51 percent) and emotional well-being (48 percent).
The things that make women extremely happy are: pets (42 percent); sex (27 percent) and food (19 percent). Only 5 percent cited shopping, and only 2 percent cited the economy.

My sincere thanks to the Boston Consulting Group for pulling these new, global stats together. It proves that the gender is mightier than the culture that it lives in, and that the next global culture will definitely have a woman's touch. 

August 12, 2009

Are you a Sofia?

Consider this a blog/twitter type RT or RE (Re- email) I'm so impressed with this one women's goal (Jin In) of enlightening, educating and training the next generation of girls around the world. It's an inspiring concept.

Sofias are the heart of 4GGL. They are women with compassion, experience, and wisdom to mentor and be a resource to 4GGL and our partner organizations. Our Sofias are across the United States. 

4Girls GLocal Leadership envisions a world where the inherent worth and leadership potential of every girl are recognized, providing opportunity and resource for every girl to empower herself and transform the world.

4GGL ignites, develops, and promotes girls' leadership, glocally (think globally, act locally), so that girls lead the change within themselves, their families, and their communities to advance gender equality around the world.

Girls are the world’s greatest untapped human resource. When girls are educated and empowered, families and communities grow stronger and healthier in the long-term.

Currently, there are about 837.5 million girls between the ages of 10-24. The majority of this powerful force is in developing countries, and everyday this number is increasing rapidly. Most of them live in poverty, and a great part of this is due to deeply rooted gender issues that prevent girls from reaching their full potential. Moreover, poor girls are NOT valued or invested in by our society.

august09.jpgTherefore, 4GGL is a social change movement to value the world's poorest girls. We take action by partnering with local organizations to develop girls' leadership. We train and build local capacity. Our innovative approach is a multi-generational women’s leadership model that delivers the 4 essential E’s:Education, Empowerment, and Energy to Enable. We educate on positive girls’ development. We empower by developing and building leadership skills. We energize by facilitating difficult dialogues to change deeply rooted gender issues that prevent girls from reaching their full potential. Finally, in equal partnership, we co-create programs, enabling our partners to develop girls' leadership that is socially and culturally appropriate for them.

The need is overwhelming. To date, we have partnership requests from organizations in Pakistan, Afghanistan, Nepal, Bangladesh, Peru, Sierra Leon, Liberia, and even our own backyard - New York City.

To become a Sofia, please contact us at info@4GGL.org.

August 07, 2009

LACCD Green Schools, Green Day Care, what's not to love?

It's back to school time and also the topic for the Green Mom's Carnival this month hosted by: Lynn on Organic Mania.

My closest connection to school is my consulting job with the Los Angeles Community College District where they are greening the entire nice campuses. Part of that action includes building several Child Development Centers  which will also include day care for the children of students. It will set the bar for other facilities and it couldn't happen too soon. 

This month one of the moms reported receiving this email from her day care center.

“In a construction project elsewhere in the building, a contractor applied a concrete floor sealant that produced and odor and fumes that were so strong we had to evacuate the children from the building.”
 

Rightly so, she was concerned. She kept her child home an extra day and wrote the group wanting to know how to "detox kids". She was only half kidding, but a high-level discussion followed; how to monitor the air, what levels of VOCs are ok, which paints are better...  this isn't a green lite crowd, we are serious about the conditions that kids live in.

Picture 35 All of the above discussions won't happen among the parents with kids at the LACCD facilities, however, because the buildings are being constructed or rehabbed with sustainable and safe products within the building guidelines. As such, the LACCD is setting a new standard for other schools to follow. If they can do it in LA, it can be done anywhere. 

In the LACCD's Guidelines and Standard (page 95)for new buildings, the LACCD states upfront what items get red-lined and not allowed in new construction.

  • Cadmium
  • Chlorinated Polyethylene and Chlorosulfonated Polyethylene
  • Cholorofourocarbons (CFCs)
  • Chloroprene (Neoprene) with the exception of MEP Equipment
  • Formaldehyde (added)
  • Halogenated Flame Retardents
  • Hydrocholorfluorocarbons (HCFCs)
  • Lead
  • Mercury
  • Petrochemical Fertilizers and Pesticides
  • Phthalates
  • Polyvinyl Chloride (PVC) with the exception of roofing and piping
  • Wood treatments containing Creosote, Arsenic or Pentachlorophenol
  • Endangered Wood Species

If you've been following the Green Mom conversations, you'll know that Phthalates, PVCs, Flame Retardants, Formaldehyde - well - the whole list gets us going. How nice that someone is finally taking action.

The LACCD also requires that adhesives and sealants meet GreenSeal and government standards. That covers the VOC fume problem mentioned above. No VOC's no fumes. The best part of these buildings is that they become experiential learning labs for how to make a home or an office sustainable and toxic-free from the start. 

The Project Track program "provides free services to students enrolled in child development programs, employees working as child-care providers, and parents with children younger than five years of age."

The LACCD is developing a sustainable benchmark for all campuses to follow - build green, teach green, learn green, live green and bring the next generation along in your footsteps. 


 

August 06, 2009

Checking out Blog it

Blog as you read, without leaving the page.Post videos in two clicks, including YouTube, Vimeo, Hulu and moreAutomatically share your favorite photos, including Flickr, Photobucket and moreQuote your favorite sites in seconds, and look good doing itAs simple as sending an emailGet it now! (beta version)Drag this button to your Bookmarks or Favorites Bar:Blog It

via www.typepad.com

I haven't been happy all day with Typepad's new backend, but I'll give this a whirl just to see if it works or messes up my blog.