Could you do it? Could you turn down a FREE NEW REFRIGERATOR in exchange for three months of (hopefully) positive reviews? How honest could you be at that high of a freebie price tag? Below is how Diane handled it.
Moral Marketing (to each other) is the new concern of social media marketing. When Neilsen tracks 10,000 women bloggers for their mass media appeal just like they do magazines and newspapers, you know the tide has turned. Because the influence of the blogging woman is so high, because high product praise from a friend carries so much influence, companies are doing whatever they can to get women to endorse their products in writing.
By the time I was done writing "In Women We Trust" it was apparent that in Women we better trust as we find our voices and do online what they've been doing off line for generations - sharing experiences about food, products and life.
Many in our green women group have set policies for reviews. My policy is that I'll only review products or books that serve the triple bottom line of people, planet and then profits. The products must be certified as sustainable like Forbo's Marmoleum (SMaRT certified) and books must offer insights into how to turn the world greener and safer.
What's your moral marketing policy? Will you blog about anything, or does the product/service need to hold itself to higher standards first?What is your standard for changing the world? Are you a change agent or an enabler?