90% Trust Recommendations from Known People

In women bloggers and reviewers we trust. The article in Adweek on July 7 cited a Nielsen survey of 25,000 online opinions - 90% of consumers trust the opinions of others that they know and 70% trust the opinions of that are posted online. 

The results were taken from a global survey of 50 countries. What goes around is going around the world.  

So, let's do the math once again - 90% of consumers trust people that they know, 80% of those influencing consumer purchasing are women, which means that women are listening to women and seeking their advice FIRST. What happens offline, happens online.

Learn how women think and respond to what you're selling. For a clue, pay attention to the causes they champion and the business models that are starting. Look to see what they are doing to change the world and then get your product in step with the direction. HINT: if you aren't serving the family or the planet, you are not appealing to the majority of women consumers.