Holy Mother of Capitalism Day, "The Determinators" have Arrived
Maryanne Milker's Mom's Blogger Club told her, she emailed the Green Mom Carnivaland then she called me about the Nielsen Buzz Metrics report showing blogging moms influence as "The Determinators" of market share.
That's what this post is celebrating - a shift in social thinking that just happens to hit on Mother's Day weekend. Go Moms! (A big thank you Maryanne for the heads up and a congrats to Clean and Green Mom Sommer and Organic Mania Lynn for making the top 50 list.) Register for Full presentation coming up on May 28th.
I received stats this morning from the flip side of buying - the review side. I have many such sites listed on the left side of this blog. Because of that Reviewcentreasked if I could list them along with the rest. I said "Sure, show me your stats." According to my contact at Reviewcentre, the 09 Freshminds report "highlighted 67% of reader respondents were female, 33% male. 35% are aged between 25-34 and 24% between 35-44 years old."
Makes sense, if you buy the stuff and use the stuff then you'll be more opt to write about the stuff later. If the majority of people buying the stuff are women, then the majority of people writing the reviews will also be women.
What Neilsen Buzz Metrics did in this slide show was bless the trend that is turning into a tipping point media. Just like they report on who watches what TV show, they'll be reporting on women's social media stats from now on.
As excited as I am about this blessing of the obvious, I'm more thrilled that women will now see the stats over and over and know that what they BUY makes a difference. What they SAY makes a difference. Who they TALK TO makes a difference.
The only thing left to do is educate women on sustainable product standards and watch the world turn safer, cleaner and a more socially responsible shade of green. Women are the will, corporations are the way and sustainable product standards will keep us all honest.