I'm going to get Lijit, learning what others think, and how to repair a reputation

All of that is happening inside of an hour at BlogHer Biz in a couple of days. It's part of a panel discussion focused on "Who you are, not what you do." I'm on the panel as well, addressing green reputations. This is a timely subject given the recent focus on Patagonia's Footprint Chronicles. They are being transparent and authentic which is what this market is demanding.

Other Panelists for the Social Media Outreach Best Practices track include: Lijit's face, Tara Anderson , Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross, Umbria CEO Janet Eden-Harris  with Elana Centor moderating.

Today, (yes, I'm posting at 2 in the morning in the city that never sleeps, including myself) I'll be moderating a case study panel for Method cleaning products which is in the middle of a social media campaign that intersects with women's groups on the ground and in the air. Stay tuned.