This week The Alliance announced that it's going to connect to groups:
The Alliance, founded by Al Gore, will buy ads and partner with grass-roots groups to spread the word on how to cut greenhouse gases, according to the article. It’s also seeking partnerships with consumer brands to spread the word through their packaging, websites or ads. A microsite, www.wecansolveit.org, has launched - although it’s currently short on content.
They haven't quite connected all the dots yet (see the post on Purses, Peers, Posts and the Power to Move Green Markets), but it will happened and they have $300 million to make something happen big. As a reminder this isn't a gender thing, this is a tipping-point-in-the-market thing. If you want fast change, go to those who are spending the consumer money, educate/support them and you'll see the change you want in the world. Right now we're caught in a chicken/egg scenario. Corporations are putting out greener products, but they need buyers to stay viable. Buyers want greener products to choose from, but first we have to get rid of the brown products still on the shelves...
Meanwhile blogs such as La Margurite, Scream to be Green, Organic Mania, Talk Climate Change, Green with a Gun, Greenadine, Green-talk, Best of Mother Earth, Eco Chicks and hundreds more have been promoting their own form of group therapy by creating an atmosphere that compels us all to stay the course, make the changes, do the work... Note not everyone in the above group is female, but the majority that I know, are.
Once we leave the blog world and join more earthly groups that means focusing on women. Men don't group like we do. Check out how many garden clubs have men in them, now go to book clubs... How about Eco Moms? Over 11,000 are now in that group of groups. Is there an equivalent Eco Dads? If so do they have 11,000 committed? We don't have to conduct a bunch of expensive research to answer the above.
If group therapy works and according to Weight Watches and AA it does, then we need to apply a little group therapy to this problem.
What makes group therapy work is guidance at the top and small groups under 25 which foster friendships and personal accountability. We don't need more newly formed groups as much as we need to leverage the ones already formed. It's something I proposed last year, but I don't have $300 million to make such things fly. I'm happy that Gore's going to give it a chance.
Gals, what do you think? What groups are you part of? Would your group accept corporate sponsorship money if the product/service could prove itself green/Sustainable? Is it important to you? Not? Drop me a note at Mary@Inwomenwetrust.com and let me know.