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9 posts from December 2007

December 30, 2007

Congratulations to Big Green Purse on "Best Green Website"

Diane_maceachem_2Woo woo! Happiness is seeing one of your professional pals recognized for work well done. FutureNow, in their First Annual Marketing to Women Awards has given BigGreenPurse.com the award for "Best Green Website." 

Holly Buchanan, the Marketing to Women guru at Future Now and another gal pal said, I love this site because they make it easy to take simple, concrete actions to make a difference. With such a huge global problem, it's hard to feel like "little old you" can have any sort of an impact. Big Green Purse gives you specifics on small things you can do that can make a real difference."

This award comes as a the Sierra magazine's January/February issue profiles Diane as an environmentalist "Trend Setter". Go Diane!

Both are very timely as we are both heading to the Sundance Film Festival, January 18th to anchor the Sustainability Suite. It's all part of bringing Sustainable products to the attention of celebrities and reporters and kick starting 2008 into Sustainable living.

I met Diane earlier this year, before she launched Big Green Purse on Earth Day, April 22. At that time she had a blog called "The World Women Want". She and I believe the same thing, that when women focus their dollars on Sustainable products, they will change the world.

Diane took that focus one step further and asked women to commit to swapping out $1000 of brown buying habits to $1000 of green buying habits. That isn't new cash, but the same money we use at the market each week applied differently. That little switch is $1 billion in market clout and 1 million homes that are being "rewired" in more ways than light bulbs. Diane is hoping to bring 1 million of us together in 2008.

That's a great way to end the year and a super resolution to take forward. Congratulations Diane, and thanks for making this last year so much fun!

December 29, 2007

2008 what's OUT and what's IN, in Business Climate Change

It’s out with the old and in with the new time.

OUT                IN

Green                        Sustainable

Greenwash                Authentic Marketing

Overlook Standards Quantified Sustainable Standards

Fossil Fuels               Renewable Energy

No Accountability      Product Life Cycle Assessments      

Federal Regulation   Free Market Self-Regulation

Internal Audits           Third Party Audits

There's another big trend that seems to be skipping by the news writers - yes, we may be buying less because of being cash strapped, but we also buying less because green sites like here, here and here are all saying "buy green (now sustainable) or buy nothing." All of which affects the economy and that's what scares policy makers and investors because currently, we don't have enough sustainable items. Let's put it another way, if Wal Mart stores had nothing but products that were as sustainable as an organic apple, what do you think would happen to their stock?

In the past when our economy goes south, other global markets (all 180 of them) balanced it out and the investors kept on chugging along. In 2008, that spread-the-risk investment strategy is at risk as ALL markets are affected by the treat of Climate Change. So what can you do to stop a market melt down on top of an Arctic cap meltdown? Do something to protect the market.

That something is provide proof of sustainability - proof that your sustainable product IS as organic as an organic apple.

Mindylubber Mindy Lubber, the president of Ceres put it this way:

“…corporate concern about sustainable business practices, once taken seriously by a handful of prescient companies, is hitting both Wall Street and Main Street. Clearly, some corporations joining the movement to go green are doing so because they see a market trend and don't want to miss the wave. Others see a public relations opportunity, while still others have leadership who genuinely see corporate responsibility and sustainability as integral to the corporate strategy.”

Accountability for corporate actions is taking hold. You can expect to see more announcements coming out of the EPA in January. Mindy goes on to say...

“Indeed, hundreds of companies have spent billions of dollars to understand and reduce their impacts on biodiversity, water quality, energy use, and climate risks...

Investors, too, are helping to shift the tide towards greater corporate transparency and accountability on a variety of sustainability challenges. It would have been inconceivable 15 years ago that in 2007, 55 of the nation's largest institutional investors representing $4 trillion in assets, would become part of Ceres' Investor Network on Climate Risk (INCR), scrutinizing how the companies they invest in are managing the financial risks and opportunities of climate change. Climate change is the mother of all sustainability issues and will have an impact on every economic sector, whether from new regulations, physical impacts or growing demand for climate-friendly technologies. Thus, climate risk is embedded in every business and investment portfolio, which is why more Wall Street analysts are beginning to factor corporate response to climate risk into their evaluations of the companies they cover.

That last part cuts to the chase… corporations and investors are all looking at the bottom line. Mindy concludes that, “Sustainability reporting must become as routine as corporate financial reporting… and sustainability strategies must become more than an adjunct or afterthought, or relegated to the PR department. They must become an integral part of every major company's core mission and strategic plan. Fundamentally, environmental and social issues are business issues.”

Read her full commentary here.

This is a momentous change in the way we are doing business and every citizen needs to be aware of it's impact as much as corporate and investment insiders. Our everyday lives, our retirement lives and the life of this planet is dependent on that understanding.

If money makes the world go around, I’m very hopeful for 2008, as money starts going around in a more sustainable way thanks to Sustainable Standards and those who support them. Climate Change may still not be "real" to many, but this economic climate change can't be ignored, not if you have a business or are investing for your retirement.

December 24, 2007

ABOUT In Women We Trust

Hunt_sundance_2In Women We Trust is a recognition of the dual roles women play in bringing about a more Sustainable world. I'm an example of that duality, behaving both as a marketing professional and as a consumer. In my lifetime I've purchased 10 cars, selected the furnishings for 3 homes & 4 apartments, and hand picked enough groceries for 24,000 meals. I'm guessing that makes me the average boomer woman.

This blog reflects both sides of the buyer/seller equation focusing on the primary buyer/influencer of consumer goods and services - women. While it's true we can't buy our way out of Climate Change, at the same time we do all need food, clothing and shelter which requires smart choices and new habits. 

What got me started...

Iwwt_2 I began this blog from a marketing-to-women point of view. I attempted to answer the question, “If both genders were equally competent at their job, who would you rather work with, men or women and why”? 

Overwhelmingly, women answered that they would prefer to work with other professional women when it came to choosing a doctor, CPA, lawyer, financial planner, realtor…  individuals offering specific services.

As to “why,”  the answers quickly became personal, “Other women listen to me… They don’t treat me like an idiot…. We laugh at the same things… They take me seriously from the beginning…"

It was clear that women were drawn to the umami of female friendship that they weren’t getting out of a mixed group or in their business dealings. With that in mind, I set out to see if those values could be defined, translated and incorporated into tangible business practices. 

What makes one company more female-friendly than another?

For consumer-based businesses, knowing the answer to that is a big deal. Women influence what’s purchased in over 80% of consumer products and services. It's a set trend. Yet, by the time I was through gathering the research for the book In Women We Trust and writing it, I knew it was time for me to get out of marketing as I was siding more for the consumer than for business. On top of this, Climate Change was becoming mainstream. It didn't matter if something was female-friendly if it wasn't earth-friendly first.

What turned me into a pusher...

Back in the 80s I was the president of an ad agency serving a mega mall in SW Michigan. For five years, my efforts helped a lot of people stay employed, but it was pushing stuff for the sake of stuff.  Eventually I closed down the agency, left the retail world and entered industrial business-to-business marketing.

For the next ten years I toured hundreds of factories, and marketed the pros/cons of plastic blow molding, powder coating, metal fabrication and literally thousands of other processes.

It left me torn as well. I needed a work, but wasn’t this even worse than selling retail products?

Theoretically, I was enabling thousands of products to be sent to hundreds of malls. Then, one of my accounts began manufacturing bio-degradable plastic bags made from corn starch.  I thought it was the greatest thing since sliced homemade-organic-bread until I learned that even sliced-homemade-organic-bread won’t degrade without water, air or light which is the condition at the bottom of a land fill. Consequently neither would that bag, nor all the stuff inside the bag, which brought me back to consumption, packaging and solving the bigger problem - Sustainable Capitalism.

Finding balance…

Mary_hunt_23 I was distraught. I no longer knew what I stood for. Should I cash in a 30 year career and go work for Consumer Reports? Was the answer to buy nothing, market nothing and go live off the land? I grew up on home-grown veggies, I could do it again. Before selling off everything, however, on a whim I typed “Sustainable Products” into my search window. I didn’t want “green or eco-friendly." My years in industry taught me that we'd blow past the fluff marketing into the "prove it" stage quickly. I wanted to see products with a standard behind them.

I clicked on the first offering and dialed the phone number. That’s how I met Mike Italiano, the CEO of Smart_label MTS, The Institute for Market Transformation to Sustainability, a non-profit in Washington D.C.

My personal transformation…

Coming from a retail and industrial marketing background makes me skeptical of any pitch. I know greenwash when I see it and I’ve been comparison shopping my whole life. The first thing I did when I met Italiano was ask for a comparison of the SMaRT Standard (Sustainable Materials Rating Technology) against other "standards."

I’ve looked at it compared to 14 other multi-product standards and believe that it’s the most honest, balanced, consumer-friendly, and earth-friendly standard available on the market. When a product is SMaRT Certified, it’s been through a third party audit that looks across the entire supply chain from raw materials to manufacturing to eventual recycling and all the transportation in-between. That’s called a Life Cycle Assessment (LCA). It’s grueling and not easy to achieve. SMaRT certified products won't have fire retardents, PVCs, dioxins... nor do they pollute the earth, water, air or atmosphere. If I was going to support a Sustainable Standard, this one had everything I wanted for myself and the world. AND, as a marketer, it gave me a product that was Public Relations proof as the world turned green. 

Climate Change - The last battleground

Hunt_pic_whiteI believe that putting down the guns of war will be much easier than putting down the latte of consumerism. It’s going to take effort from both buyers and sellers to jointly de-escalate and change our behaviors from piles-o-stuff to Sustainable thinking.

Yet, if we demand products that are SMaRT Certified or its equivalent, then we’ll clean up the earth, water, air and atmosphere while maintaining our retirement portfolios.

Women, as keepers of the household flame, are the majority stakeholders who can keep the buyer side of the bargain. In women we {better }trust to change how capitalism happens. Together with progressive thinking men, we can take the market from Greed to Green to Great!

December 21, 2007

It takes one to know one...

C.B. Whittemore knows MANY (women that is) she's one of the nation's top women biz bloggers. In Today's post she champions more of them. If you're in retail you'll want to read this. I won't recap the full post, but here's a snip of what's in store...

+ Wendy Werner from Carpet Town in Milwaukee, WI: "... Werner says being a woman helped her better focus her business. She and her staff have remodeled the outside and the inside of her 10,000 square-foot showroom to make it softer and warmer, which caters to middle and upper-end female customers. 'We wanted to show we can sell fashion to women,' she said. Special touches include a friendly receptionist who greets every customer, private workstations and cookies, coffee and tea served daily..."

No big news? Everyone knows how to do that? Maybe. It's in the execution where things come off as genuine or not. That's where a women's retail touch is more than where to place the table or the friendly receptionist, it's an attitude and a pervasive feeling that washes over the entire business.

If you read between the posts, here's the other "no new news" that's just business as usual for women - Word of Mouth marketing - how to get people not just talking, but endorsing you in a genuine way. If you're in retail and wondering how to get more of free advertising, begin by focusing on the little details and hire more women.

Even Best Buy learned that lesson. The more women sales people they had on the floor, the higher the sales. Think about that. I'm quite sure that both genders received the exact same training, so the only difference was the way the female sales reps naturally treat customers vs. male sales reps.

Like C.B., I'm not a male hater, I'm a look-for-what-works, person. When it comes to retail, it takes one to know one and to keep the conversation going until a sale is made.

December 13, 2007

Trust, but Verify - is Wal Mart, selling Illegally Harvested Wood?

Simplicity Mommas don't let your babies grow up to be greenwashers*...

The gloves are off on illegally harvested wood which was sold to Simplicity who then sold over 200,000 cribs to Wal Mart. The cribs are already being recalled due to safety and now this hits. It seems that the crib's wood came from connections in Russia who use less than great forest management practices. That's a big no-no if you want to have a Sustainable planet or keep your green integrity intact.

The bad news: Wal Mart was asleep at supply chain wheel.

The good news: Transparency and the Internet is waking them up.

Message received: 1. There is no where to hide for any company, not even Wal Mart, when it comes to Sustainable practices. The world is watching and taking names. 2. If you're a manufacturer, use FSC wood.

On a tip from a colleague, I sat in on Wednesday's conference call held by The Environmental Investigation Agency, a nonprofit group based in Washington D.C. They found that the Chinese makers of Wal-Mart's wood products (the crib being one of them) are using timber from a Russian forests known for illegal logging.  The AP was on the call as well and within minutes had the full story posted.

I did a post on Wal Mart prior to my attending their CEO Sustainability Summit. In it I suggested that we put down the guns on the big box stores.I wanted to give them the benefit of the doubt. Wal Mart is China's 8th largest buyer of goods (you read that right), as such they have a huge impact on how that supply chains are managed.

As the 8th wonder of the capitalistic world, per se, Wal Mart can singlehanded change the way the world does business. Sears and K-Mart announced that they were going to phase out toxic PVC plastic, major source of lead, phthalates, and dioxin exposure. As the public demands accountability, being able to point to sources and prove statements will become the next competitive edge.

At Wal Mart's CEO Sustainability Summit, they handed out CD's posting their committments. This is where the greenwash comes in. It leads you to believe that they are watching the supply chain.

Kristen Stevens, Buyer, Home Division
"First thing you need to know about wood is where does it come from and that's the hardest part. At this point as a buyer you don't know where it comes from, you buy it from a distributor who then buys it from a different manufacturer who buys it from a raw materials supplier who may or may not know which forest it came from… when it's known we can at least move buyers and suppliers on the pat of "good wood". When we talk about good wood, it's wood that #1, first and foremost, it's not illegally harvested . Second, is it grown in a sustainably grown forest? Do they replant the trees whether or not they are protecting the biodiversity in that area or not."

So what happened between "#1first and foremost, it's not illegally harvested" and today's "look-the-other way" report?  Business happens. Did Wal Mart mean to not ask? Probably not. With over 60,000 suppliers, it's going to take some time to get everyone on track and yet...

Today another site popped up on where people can go to report greenwashing. Not only are companies going to held accountable to sourcing, but also their messaging. Stay tuned, the fun's just starting.

*greenwashing: misleading the public into thinking a product or company is Sustainable, when they aren't.

December 12, 2007

Trickle UP: Changing the World of Women

Seed_necklace_2What do you give someone who has everything? A donation via them to someone who has nothing.


check out the video:http://www.youtube.com/watch?v=7gNyf0FOrBY


Trickle_up_2 I've seen a lot of cause marketing things this season - all good - but this one embodies what In Women We Trust is about, women helping women, who are helping women. It's for TrickleUp.org which is an organization that gives seed grants and business training to people (targeting women) living in extreme poverty. They call it seed money as it amounts to about $100 to start a business for people who live on a $1 a day. The necklace (with a seed) is a reminder of that gift.


Maggie Gyllenhaal is the face on the campaign. When you donate $100 (which goes to a new business entrepreneur), you can order a beautiful necklace made by TenThousandThings, one of Maggie’s favorite designers.


TrickleUp started in 1979. Last year they launched 10,162 businesses.

December 10, 2007

Is the tail wagging the dog, or have WE become the dog?

The power shift is happening, to people first and then it will settle in on women's ideals. Last month, during his talk at the Clinton Initiative, Al Gore stated that the government needed to come up with a "Marshall-type Plan" to lead the masses into becoming sustainable. After his trip to Bali, he's beginning to give credit where credit is due - with the new leaders of the free world - US. That's US, as in you-and-me-and-them-and-their's on the other side of the world, not the U.S.

Al_gore Says Al, "I have one reason for being optimistic, and that is that I see throughout my own country, the United States of America, and throughout the world the rising of the world's first people-power movement on a global basis."

Who do we have to thank for this? George Bush and the Internet - George for creating a vacuum of leadership and the Internet for giving the frustrated (left within that vacuum) a place to self organize. As the adage goes, if you want anything done, do-it-yourself. Never thought I'd say this, but thanks George, because of you the public now knows for sure that it can inspire, teach and lead itself very nicely and in an orderly fashion.

ApteraFor me, it's hard to get excited about elections when so much is being accomplished via an interconnected world. We can work to get a law to lower car emissions, or create a super cool Aptera that makes the Prius look like yesterday's gruel and sets a new benchmark in what's possible by the few vs. the big three or the government.

We can wait for inspiration by one person standing behind a podium or look to each other for ideas and support. Below is where I go for inspiration, advice and a feel for the market. Considering the web has over 70 million blogs, this is hardly a voting block, but it is an influential block in that it represents the new values the planet will be striving to live by and MANY come from women. Next time you're feeling a little jaded about politics or life in general, pick 10 off of this list and go surfing. By the time you're done, I guarantee you'll be fired up to do something great yourself.

These are the new peace makers, vs. policy makers that Gore's gives a nod to when he said, "Without realizing it, we have begun to wage war on the earth itself, it is time to make peace with the planet. They offer ideas on organic cooking, smarter shopping, smarter living, smarter standards and how to relate to the key people charged with doing the above tasks. Take your next coffee break with them.

100 Mile Diet: Local Eating for Global Change
A Small Town Cool Down
Adopt a Chocolate Tree
All Green Directory
Animal Compassion Foundation
Apartment Therapy (Green)
Be the Change
Been There
Best Green Blogs
Beth’s Blog
Big Green Purse
BlogHers Act Canada
Blue Egg
Bring Your Own
Celebs Gone Good
Confessions of a Closet Environmentalist
Conscious Consuming
Cool Mom Picks
Crunchy Chicken
Daily Green
Day To Day
Diva Marketing
Do You Realize?
Don’t Gel Too Soon
Eco Chick
Eco Fabulous
Eco Mom Alliance
Elements in Time
Environmental News Network
EnviroWoman's blog
Ethical Weddings
Exploring not-so-big living
Fabulously Green
Fake Plastic Fish
Get it to Go Green
Gift of Green
Got Green?
Green Apartment Therapy
Green as a Thistle
Green Belt Movement
Green Dimes
Green Girls Global
Green Guide for Kids
Green is Sexy
Green LA Girl
Green Life
Groovy Green
GroovyGreen.com - Start Today :: Save Tomorrow
Guardian Unlimited Environment
Funny Business.blog
Have Fun . Do Good
Her Bad Mother
Hormone Colored Days
How to Save the World for Free
Ideal Bite
In the Green
It Should Be Easy Being Green.
It's the Environment, Stupid.
Jamble Magazine
Jen Lemen
Jetson Green
Journey of 1000 Stitches
League of Maternal Justice
Least Footprint
Leda's Urban Homestead
Leonardo DiCaprio - 11th Hour Action
Learned on Women
Little Blog In The Big Woods
Live Paths
loving green
Marketing to Women online
Michael Pollan
Mindful Momma
Mojo Mom
Mom Go Green
Mommy Blogs Toronto
Moms Speak Up
Mothers Acting Up
Mothers Movement Online
My Fair Share
Nature Moms
New American Dream
No Impact Man
Pundit Mom
Roc Rebel Granny
Sage Mommy Says
Save Our Climate
Scrambled CAKE
Seacoast Eat Local
sew green
Simple Living: Simplify and Reduce
Slow Food USA
Small Failures
Soccer Mom Vote
Stop Global Warming
Sustainable is Good 
Sustainable Scoop
Sustainable Products
SV Moms Blog
The Alternative Consumer
The Coffee House
The Future is Green
The Goode Life
The Great Elephant Poo Poo Paper Company
The Lazy Environmentalist
The Motherhood
The Organic Beauty Expert
The PB&J Campaign
The Practical Environmentalist
The Silent I
The Stop Shopping Monitor
Thomas Homer-Dixon
Tree Hugger
True Green Confessions
Typed Words.
Visualize Whirled Peas
World Changing
Worldly Wheeling Locally Eating

December 09, 2007

Peggy Roberts, Bringing Green Insurance to Green Buildings

Peggy_roberts_2What would happen if your office building was destroyed?  What would it cost to replace it as a LEED Certified, "green" building? Peggy Roberts can tell you. I chatted with her last week and one of the companies she represents is Fireman's Fund which now offers Green Building Policies.


Peggy is an independent insurance agent with Huntleigh McGehee, with 22 years in the insurance biz.  That's impressive, Peggy's one of only three sales women in her office. On top of it, as an independent she doesn't have a massive marketing campaign to set expectations before she comes in the door. Most of her business is word-of-mouth.


I asked her if she could describe her style that has made her so successful. She said, "My sales style is consultative.  Having begun my career on the company side prior to coming over to the broker side of the business, I have a strong technical background, thus can 'put my money where my mouth

is.' In addition, I can hold the underwriters at the companies we broker to accountable and this puts me in a strong position to negotiate the best coverage and price for my clients." Then she added, "I also feel that my positive attitude about being a female/minority among Commercial Insurance Brokers has been an advantage.  My thought is that in sales, it is the differences that make you stand out…and standing out is a good thing"!
So, jumping right in, why is there a need for green insurance policies?


Peggy explained, "One of the reasons that green-specific coverage is important is that it provides green replacement cost.  In other words, it will pay to replace the loss with green products/building materials. If you have a standard policy it would most likely have limited replacement cost and the consumer could have a gap in the amount they receive to upgrade or replace the loss “green.”  So one of the critical questions and concerns should always be: how would my policy respond in the event of a partial loss and in the event of a total loss…am I insured properly and to full replacement cost – green or otherwise?  This question should apply to a commercial property or a home."


Peggy is a very positive person, even with all the increasing payouts due to climate change, she still sees the future of the industry as strong. Although she has the pick of all insurance companies, she is now selling more Fireman's Fund Green-Gard policies than all the rest and expects to have 40% of her business underwritten by Fireman's in 2008. [Fireman's Fund is the first to come out with a Green Policy]


Peggy credits matching philosophies, "The reason for my personal success with Fireman's Fund is our similar experience and belief in target or niche marketing. By writing a lot of business in a specific business segment, you can develop expertise that is meaningful to your clients."


That makes sense, women-at-large tend to work better within their circle of influence vs. powering their way to a sale. By the Fireman's Fund supporting independents with niche marketing ideals, they are empowering them to build on what they do best - connect with people as people first, business second. That's a very different sales model from "call 40 people a day, get 10 appointments, make 4 presentations and close 2 sales." If you're working with today's savvy business women, that's a mistake. They can instantly tell the difference between a consultive sale and a pipeline close.


While Peggy's experience is specific to the Commercial Lines segment, she says that there are a number of companies who are entering the Personal Lines marketplace as well. 
What are the take aways from this? If you're new in sales, build and be accountable to your niche base. That includes offering with as many Sustainable Products/Services that you can. That may seem obvious to sales pros, but it isn't to newbies who are trying to fill quotas instead of filling needs.


If you're a consumer or business owner, ask your insurance broker about Green Building Insurance. Fireman's Fund covers the Commercial sector and is just bringing out a personal policy in 2008. If you heard about them rebuilding the homes of California green, that's because they are being corporate good guys. It also makes business sense in a risk aversion way. The greener the home, the less chance that it will catch on fire again.


It's no wonder Peggy has set her goal at 40%. What's not to like about her or her "policies"? Everyone wins on this one. Consumers and businesses have a higher valued home/office for mortgages and resale, Brokers sell policies that makes them heroes and corporations rebuild a base of trust.


Thanks Peggy, and add us to your niche.

Peggy Roberts is Vice President and Commerical Insurance Producer, she acts as in a consultant role performing Risk Managmenet Analysis of Insurance Programs bothon Commercial Lines and Benefits. Her most recent passion is her pursuit to provide "green" insurnace coverage to assist those clients making capital contribtuions by building green to better the environment.

Contact her at: proberts@hmrisk.com.

December 05, 2007

The Story of Stuff - Annie Leonard

Stuff_2Annie Leonard deserves big kudos for this one. Go to www.storyofstuff.com and see it for yourself.  It's brilliantly executed. Simple, yet addresses the bigger issues at hand including the pervasive chemicals that stay in the body. The film debuts on Dec. 6th up in Berkley or here on your desktop.

By the way, that dioxin thing? There are those fighting to keep them in the manufacturing system right now. BIG carpet companies who don't want to take the dioxin causing agents out of their processes. If you want to be safe, buy carpet from Milliken, it's free of that AND fire retardents. Don't forget, the SMaRT Sustainable Standard addresses ALL the problems that she flags in the film. The more people ask for it, the more companies will become certified. 

I checked out her site. I wanted to know more about this woman.

"Annie Leonard is an expert in international sustainability and environmental health issues, with more than 20 years of experience investigating factories and dumps around the world. Coordinator of the Funders Workgroup for Sustainable Production and Consumption, a funder collaborative working for a sustainable and just world, Annie communicates worldwide about the impact of consumerism and materialism on global economies and international health. 

Annie’s efforts over the past two decades to raise awareness about international sustainability and environmental health issues has included work with Global Anti-Incinerator Alliance, Health Care without Harm, Essential Information and Greenpeace International. She currently serves on the boards of GAIA, the International Forum for Globalization and the Environmental Health Fund. Previously she has served on the boards of the Grassroots Recycling Network, the Environmental Health Fund, Global Greengrants India and Greenpeace India.

During the 1990s, Annie visited countries throughout Asia to track exported waste from the U.S. and Europe. She documented her findings in many articles and testified before the U.S. Congress in 1992 on the issue of international waste trafficking, in an effort to ban US waste exports to the Third World."

Very impressive. She wrote the film and paired up with Free Range Studios to execute it. It's ready for distribution in classrooms or your next women's group meeting.

Be sure to pass this one around.