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8 posts from October 2007

October 29, 2007

In Dioxin We Trust?

MillikenJust when I was going comment on the California Gold Standard for carpet allowing PVCs and dioxins back into the carpet standard, ENN sources a story on how dioxin pollutants are causing the birth of more females than males. Maybe I need to rethink this. (Just kidding)

Seriously, this is bad news. Dioxins found in PVCs have been proven to cause cancers and now this new finding shows how they are also messing with the reproductive system. That's why they are part of the dirty dozen of chemicals that Stockholm banned in 2001.

"The Stockholm Convention on Persistent Organic Pollutants, (signed in Stockholm, May 23, 2001) is intended to eliminate or restrict the production, use and/or release of twelve chemicals that, due to their persistence in the environment, can affect human health throughout the globe, regardless of the location of their use.  The twelve chemicals include; pesticides (Aldrin, Chlordane, DDT, Heptachlor, Hexachlorobenzene, Dieldrin, Mirex, Toxaphene), industrial products (PCBs, polychlorinated biphenyls) and byproducts, i.e., unintentionally formed chemicals (polychlorinated dioxins and furans)."

This is just one of the reasons I've been behind the SMART Sustainable Standard from the start. Not only does it work to bring down CO2 emissions, but it also requires the elimination of Stockholm persistent pollutants. The SMART standard also can't be bought and changed by industry giants.

As you can imagine a tough standard doesn't win friends in industry. Yet producing a toxic free carpet can be done as Milliken carpet has proven. If they can do it, so can the rest of the carpet industry.

If you're shopping around for carpet, check out Milliken first. Not only do their carpets keep the dirty dozen out of our environment, but they are also keep CO2 emissions low.

October 24, 2007

Sustainable Standards at Work

Food_news In another 10 years, you're going to see Sustainable Standards everywhere. We'll be able to read them as easily as we read a nutrition label on food packaging. Hop on over to Sustainable Food News and read down their list of articles on the right. I don't think it'll matter what day you look. You'll see one story covering which store offers Certified USDA Organic food, another story on examples of what makes something organic or not and a third story on who got busted for not following the rules. What happens then? They get de-certified. What happens after that? Bad press and then their market falls off. Good Standards, work.

Standards are the laws of the free market - and more often than not, citizens are the neighborhood watchdogs. With cell phone cameras, videos, and instant messaging there is no place to hide a bad practice. Citizen journalists are also becoming citizen market police. That's what happened at the recent de-certification of one of California's biggest organic milk farms.

Bgp_small Over on Big Green Purse you can see a list of Standards that women need to know about. They cover food, furniture, textiles, apparel, cosmetics, lighting, energy... as well as what makes something fair trade or not so fair... Part of the continuing education here and over on Big Green Purse will be covering Sustainable Standards and the products that live up to the expectations. You heard about the lead in painted toys, right? How about lead in lipstick? It made me think twice and look at Diane's list to see if my brand was on it.

Diane is adamant about encouraging all of us to shift $1000 of our everyday buying habits over to $1000 of "green and people/planet safe" buying habits. But who can you trust? Which Standards? Diane has listed a few to start asking for.

Keep in mind that most standards are new to the world of retail. It took the USDA Organic about 10 years to become established. The LEED Standard, the defacto standard for commercial and residential green buildings, is also about 10 years old. Have you ever heard of it? From now on, if you are buying, selling or refabbing your home, you will.

Smart_certified USDA Organic is a government standard as is Energy Star. LEED, SMART, FSC and other are standards were created through years of consensus voting across a balance group of interests including trade associations, manufacturers, retailers, government, environmental groups... you can see why they take years to develop and get approved. Democracy takes time.

One last thing that will make this even more interesting? The world stage. Whatever we decide to buy in our stores will have a profound affect on the families of the world. Corporations have no boundaries.

Rewiring our habits won't be a no-brainer. With any luck, we'll be more engaged than ever, setting our own benchmarks for a sustainable world.

October 23, 2007

Maybe it's the fire talking...

I'm sitting here surrounded by flames, to the north, south and east of me. Only the ocean keeps them from being west as well. It's pretty frightening to see the news reports with the great numbers of homes that now gone along with the forest. Over 280,000 have been evacuated. I'm ok, only because of the cement to tree ratio of Orange County.

Ironically on Sunday night, CBS 60 Minutes had a report on mega fires. Due to 78 more days of "summer," things are drier longer and at higher elevations producing more fires than ever before. A mega fire kills off the tough Ponderosa Pines that normally can live through anything. That means that forests become deserts. In the case of Arizona's fire, 2 million acres are now desert with the prediction that they won't come back about for another 100 years, if then.

It's pretty depressing. Climate Change is knocking at all our doors.

On the happy side, (and there is a happy side) these fires, Georgia's drought, the tornados in Brooklyn - are all bringing people together in a way that we probably won't appreciate for a couple more years. Today I received an email from one of my SoCal gal pals, reminding me where to go for fire help (or to help others). She is one of those connectors that can get the word out on a person-to-person level.

That's where women shine, on that personal one-to-one level - all those jokes we e-mail, calls we make, birthday cards we send, parties we hold - this is when those connections pay off. That's where motivation truly begins, when ONE other person who knows you, reaches out.

I can't say thank you ENOUGH to the women who are helping to get the word out on the business of climate change. They are lighting a fire under their collective readership and friend base; creating awareness, educating others on standards and expectations, bringing worthwhile products to everyone's attention or helping us just say "No" to stupid.

We've been inundated with messages about the environment, but many of us haven't responded until the message became personal. Some need a fire before getting personally motivated, others just need to know that one friend cares as much as they do.

Diane, Yvonne, Elana, Toby, Marianne, Holly, Nina, Kirsten, Kim, Ashley, Sande, Nancy, Andrea, Kate, Sue, Rebecca, Andrea, Jenny,Celeste, Barbara, Victoria, Kristin, Christine, Katharine, Laura, Jill, Judy, Virginia, Cooper, Emily, Coral... Thank you all for caring and sharing your concern with others.

I feel better now. Sometimes it just takes knowing that you aren't alone.

October 18, 2007

Coral Rose: What She Started at Wal Mart, She’s taking to the Retail Streets

Coral_rose_bamboo As an end cap to this week’s Wal Mart stories, I was able to E-nterview Coral Rose while she was on her way to participate in the Sustainable Cotton Project farm tour in Central California. She is the founder of Eco-Innovations, a Sustainable Textiles Service Organization based in Fayetteville, AR. Coral was at the Organic Exchange table last week, passionately explaining to everyone she could about the life cycle of cotton from seed to shelf. Cotton is considered a food product by the USDA until it leaves the cotton gin and cottonseed oil is found in many foods we eat. Who knew?

Coral is a promoter of all things organic and sustainable – for decades. In 2004, six months before Wal Mart decided to go Sustainable; she had ordered the 100% cotton yoga outfits that became the flash point for Wal Mart’s Sustainable product direction. (190,000 outfits sold out in 10 weeks) At the time, Coral was a Senior Buyer for Sam’s Club. She has since left Wal Mart to support the industry; Top Brands and Retailers with educational workshops and strategic sustainable fiber planning, execution and implementation. It’s another example of how what happens at Wal Mart during this transformation, doesn’t stay at Wal Mart – it spreads to other companies. It’s also an example of one woman’s greater mission to be “Climate Change Agent.” Thank you Coral!

Q: What’s the #1 thing business needs to know about this emerging organic cotton market?

Well, it’s not just about organic cotton, that was and is a great place to start. It is about all fibers and textile products becoming more sustainable as well as sustainable agriculture in totality. That includes considering all inputs and outputs to the farming systems. The great thing about the organic cotton supply chain model is that it takes you to the source, the seed, the farmer—that value chain model is applicable to all products. This value chain model is the supply chain model of the 21st Century.

Part of this process is that we have to transition from an economic based model to one that is inclusive of environmental and social issues, they are all part of the same conversation—you cannot have one without the other—to be totally congruent you must speak of them in one conversation. (Paul Hawkens new book; Blessed Unrest covers this point well.)

As far as shopping--people shop by item, organic and sustainable attributes are the value add, and will give companies, if strategically implemented, the competitive edge.

As citizens become more aware of environmental and social issues facing us--lets face it with Al Gore and the IPCC being awarded the Nobel Peace Prize last week--they will start to 'seek out' companies that are 'doing good', these will be the companies that 'Lead' not 'Compete' in the 21st century.

Eventually as the population increases and natural resources are squeezed even tighter, Sustainability will become a normal part of business, not optional like it is now.

Q: Since you launched the now famous organic yoga outfit that catapulted Sam’s Club and Wal Mart into becoming a Sustainable Business Model, how has the sale of organics cotton increased? What does that mean in Co2 saved or fertilizer not used…?

This is common knowledge in the fiber market and is information that has been publicly addressed. During my tenure in the first eighteen months, we at Sam’s Club, purchased about six million units of organic cotton or six million pounds, that saved, roughly 2 million pounds of chemicals from the environment, [for every 3 pounds of cotton, that’s 1 pound of pesticides folks] Please note that this is based on a global number and that the US cotton industry has made tremendous improvements with the aid of technology based systems and integrated pest management practices.

Wal-Mart went on to purchase ten million pounds in 2005 as their entry to market.

Our plan was always organic cotton as the entry to market because of its ability to be third party certified, then we would move to sustainable/better cotton and other fibers as they became a commodity that we could have a standard and certification to verify the authenticity of the claim. I had started developing other sustainable fibers and trims prior to my departure.

Q: You talk about Product Life Cycle Assessments and their importance to proving that even a T-shirt needs one. Could you explain why having a Life Cycle Assessment is so critical?

Not only will buyers have to know 'where' their fiber comes from, but country of origin for the fiber. This new supply chain model starts at the seed level.

The designer of the 21st Century will have to design from the perspective of the total lifecycle of a garment. This begins at the design stage, thinking not only of the dyes, finishes and trims, transportation, but the care of the garment-how often and how will the customer launder it, to the end of its life preferably to be upcycled into something new, or biodegradable. Recycling will not be an option in the future, we need to take the word 'recycle' out of the dictionary and replace it with upcycling and downcycling

In essence the designer of the 21st Century will need to calculate the carbon footprint of their designs as a first step in their design thinking, not as an after thought.

Educational institutions are already taking action, revising curriculum in all disciplines.  I am a member of the University of Delaware’s board of advisors, they are offering the first graduate program in Socially Responsible and Sustainable Apparel.

Q: What suggestions to you have for companies who want to educate their customers, quickly?

First and foremost this is NOT BUSINESS AS USUAL…..this is a new way of doing business. A complete paradigm shift, a simple definition is that a paradigm shift is a change from one way of thinking to another, and you know how people resist change!!!!

This can be a daunting and complex task, it can be overwhelming to the ‘gatekeeper’ or champion in a company. Much of it is unfamiliar territory.

Andrew Winston co-author of Green to Gold sums this up perfectly; “No single strategy or tool will work in all companies or all circumstances”

Until there is a universally accepted-certified standard for “sustainable fibers/apparel” Your Company will have to define what that means to you and your customer. In other words you must have a sustainable fiber strategy that is an integral part of your overall sustainability or eco-strategy.

I believe in taking these initial steps on the journey;

1.) Awareness
2.) Education
3.) Strategy
4.) Action---

Right now in the market we have organizations, brands and retailers moving from awareness to action, without the education and strategy--they are not building lasting stakeholder value-and could affect the credibility of the brand.

Bottom line; Fiber strategies must be a part of the bigger sustainability initiative in your organization; otherwise your organization will lack the credibility in the marketplace. You must build strategic plans that are sustainable. I would advise you to seek out and partner with resources in the market (NGO’s, non-profits) that is what we did at Sam’s and Wal-Mart. There are organizations such as Organic Trade Association and Organic Exchange as well as my company that can support you in unraveling the complexity of this new business model.

Coral Rose is the founder of Eco-Innovations Sustainable Textile Services. She is a widely recognized agent of change with over twenty years experience, including senior management positions in merchandising and product development and sustainable textile product development for major retail corporations. Contact her at Coral@eco-textiles.com

October 15, 2007

Wal Mart and YOU Setting the Sustainable Pace - Part 2 of 2

In Part 2 of 2 (disclaimer: Wal Mart is not paying me to say this)

I'm joining my blogging sisters and offering a solution for Climate Change that already has traction - BIG TRACTION - Women using their economic clout to support the market for a greener planet.

CONTEXT: Let's begin with Pulitzer Prize winner Tom Friedman and his comments this past week about "the Solution" yet to be determined...

"... Al Gore has been justly honored for highlighting - like no one else - the climate challenge. But we still need a vision, a strategy, an army and a commander in the White House who can inspire young and old - not only to meet that challenge but to see it it the opportunity to make America a better, stronger and more productive nation. This is our crucible moment."  Tom Friedman

I agree on the first point, but not on the second. We need a vision, a strategy, an army - but the leadership isn't going to come from the White House. Ever. At best, Washington can enhance what is already in motion. The answer lies in Time Magazine's Person of the Year - YOU, and another big organism of YOUs - Wal Mart and the 62,000 YOUs in their supplier base.

Tom is a Pulitzer Prize winning author whom I admire. He described capitalism in "The Lexus and the Olive Tree" as being the golden strait jacket, eventually every country will be wearing it. That being the given, Washington can do little but follow the market - and there are 180 global markets according to Tom.

If the definition of insanity is doing the same thing over and over and expecting a different outcome, then we need to quit looking at Washington for answers. Politics/democracy isn't the system running the show - capitalism is. Not only do we need to leverage that system to get us out of this, it is the ONLY system that can. All those greenhouse gases are by-products of manufacturing. The trigger points to change them FAST stem from market pressure, not government.

We literally have months to set the traction for "climate-change-back"- rolling back emissions globally in eight years to sustainable levels. Hopefully this concentrated effort will pay off 200 years from now. Let's support what's working - markets paired with Sustainable Standards.

Al's Alliance 7-Point Pledge is working, just not in the way they asked. Let's look at the pledge points one by one, keeping in mind that Washington has done nothing to make this happen.

1. To demand that my country join an international treaty within the next 2 years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth.

While we're demanding and waiting... Wal Mart sent 11,000 managers to China to help their suppliers gain the same operational savings and green benefits that they've achieved in the US stores and factories. At the same time, they are working with China's government to be respectful of their systems, yet helping them see active solutions. The top 5 out of 10 most polluted cities in the world are in China. We can sign treaties, but eventually it comes down to implementing an action plan, something that makes sense to developing nations. Wal Mart is teaching them how to develop in a Sustainable, yet profitable way. Money is the international language/motivator when it comes to China.

2. To take personal action to help solve the climate crisis by reducing my own CO2 pollution as much as I can and offsetting the rest to become "carbon neutral."

Wal Mart launched the S*MART employee project which is a full blown program to help rewire how employees run their personal and professional lives - from bringing their own coffee cup to helping Wal Mart become a ZERO WASTE ZONE. That's 1.2 million employees learning about self-sustainability that they can take back into their homes and communities. This same program is being shared with their 60,000 suppliers. How many millions and millions more is it helping to educate and more importantly motivate. Peer pressure works here, too. I move faster when people I know are holding me accountable.

3. To fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2.

Wal Mart has a goal to be using 100% renewable energy by 2025. They are implying that same goal for their 60,000 suppliers. When everyone is reaching for renewable energy on that level, there is no economic need for coal. In fact, it's doomed to fail. The market has spoken. (and remember, they are talking the same talk in China)

4. To work for a dramatic increase in the energy efficiency of my home, workplace, school, place of worship and means of transportation.

See Point #2 and #3 and add to it that Wal Mart has several pilot plants running on solar, wind and natural light through sky lights, plus a new transportation fleet of trucks to cut down on CO2 emissions. They are sharing their knowledge with competitors. Wal Mart may start the initiative, but everyone benefits. With the technology is tried, tested and approved, then their supply chain starts to implement it too. That brings the cost down on a level that individuals can begin to incorporate it into their green(er) home - on a global level.

5. To fight for laws and policies that expands the use of renewable energy sources and reduces dependence on oil and coal.

Broken record time. The only reason you need a law is because the market doesn't see a revenue stream from it. It sees it now. Solar development is happening at a rapid pace. In about a year you'll see solar farms popping up out of market need, way before anyone is elected. That's happening without Wal Mart's influence, but it certainly propels the initiative along when Wal Mart stats 100% renewable power as a goal. But that's just one thing. Wal Mart embraces all techno-solutions coming their way for trial and then encourages the adoption of the winners throughout its supplier chain.

6. To plant new trees and to join with others in preserving and protecting forests.

The BEST thing YOU can do that will have the MOST impact is ask for FSC certified wood. The Forest Stewardship Council manages that global program that ensures that wood isn't illegally harvested. Wal Mart Buyers ask for FSC wood and they ask their suppliers to ask for and use FSC wood. They can't force them to do it, but if that's what Wal Mart wants - as a manufacturer/supplier, I'd work really hard to get it for them. FSC is a global standard to manage forests in a sustainable way. The more demand, the more sustainable forests will be developed. No laws, just market pressure.

7. To buy from businesses and support leaders who share my commitment to solving the climate crisis and building a sustainable, just, and prosperous world for the 21st century.


This is where the dollar meets the message. Supporting Wal Mart is also supporting thousands of global supplier YOUs that are being asked to become sustainable and to be able to prove it. It's the United Way for "Climate-Change-Back."

Over 190,000 women bought organic cotton yoga outfits because they wanted more than something to wear. It put Wal Mart on a path to building a new organic cotton industry. Today Wal Mart also promotes certified seafood, organic food, jewelry made from well run mining operations and safe electronics. Our purchases and blog postings can keep them on that path without one law from Washington.

Look at the masses of green sites and blogs that are being the voice of reason - that's YOUs talking. We already have the army in motivated consumers who are willing to put their money where their heart is. That's YOUs money talking. We have the weapons to keep companies moving in the right direction with blogs and Sustainable Standards (trust, but verify). We have the global "Commander in Chief" that can inspire and direct global industries of the world - the YOUs inside Wal Mart.

Wal-Mart is no longer a store front or a person, but a virtual economic machine that's creating global tipping points for change. It's power is in the millions of YOUs of employees, suppliers and customers working together. Lee Scott may be at the top, but it he left tomorrow, the machine would still be working its global transformational magic, because of millions of YOUs care.

If you're a lover of Wal Mart, spread the good word. Inspire one another. That's where change happens, during the one-on-one. If you're a hater of Wal Mart, put down the guns or support individual products. Sustainable Standards will weed out the wicked and only the greenest products will be remain.

May the force of capitalism, put to transformational use, be with us all.

October 14, 2007

Wal Mart Sustainable Resource Fair Part 1 of 2

Wal_mart_live_betterI have been to the mecca of retail, put my hands on the collateral and can report that we have a working solution for Climate Change - Wal Mart's massive market clout of $350 billion is being used for good. All of their other issues aside, this is one place where they can truly help the world and arguably can do it better than any country or company.

Last Wednesday, Wal Mart held the CEO Sustainability Summit in Bentonville, AR. Over 1000 Supplier CEOs were invited to meet with Sustainability experts. The goal? To take the first learning steps in providing Sustainable processes and products to Wal Mart.

Years from now, I'm quite sure we'll look back at October 10th as the beginning of what kicked business into climate change initiatives. Any one who had anything to do with Sustainability, was there - Eco-groups, Standards, Consultants, Universities, Investment groups... People you'd never think would be seen in the same room were looking to work together for the first time. Even the President of Seventh Generation stopped by the MTS table.

What set Wal Mart in the sustainable direction? A woman and then about 190,000 other women buying up organic cotton yoga outfits at Sam's Club. They sold out in 10 weeks.

Lee Scott, President and CEO of Wal Mart said on a Sustainability CD they were handing out, "We were paying very little attention to it, [Climate Change], but more of our customers were paying attention to it... the first thing that we saw that gave us a glimmer, was Sam's organic cotton yoga outfit, which sold out so quickly. That was the first inkling that there is a business strategy here."

I learned later on that CD that Wal Mart put in the largest buy for organic cotton that Turkey (the country) ever received. What that means is that more organic cotton will be available for everyone at lower and lower prices. If buying organic cotton is a step towards getting rid of pesticides in the soil and water, Wal Mart just did the world a big favor. With it's first bulk purchase, it created the economic base for a whole new, safe market. Now it's doing the same thing for seafood, jewelry, forestry and electronics.

While others are waiting for Washington to act, Wal Mart is doing something. The truth is, even if Washington did act, it would still be asking for the same things that Wal Mart is doing now along with their entire supply chain of 60,000 global manufacturers. And that brings us to the second big thing that happened on Oct. 10th - Wal Mart became a world leader and Washington became a market follower.

Two examples of where the market is working faster than legislation:

1. Out here in California, Arnold veto'd AB 48 which would have prohibited the sale in California of electronic devices that contain certain hazardous materials, including lead and mercury, making it consistent with the European Union's RoHS (Reduction of Hazardous Substances) directive by 2010.

Meanwhile, today in 2007 you can walk into any Sam's Club and buy a PC that already follows the RoHS standard. Wal Mart buyers didn't need a law, they just needed a Standard to set the criteria. Those PC's aren't Best Buy or Comp USA PCs, they are brands that you can find in any store all over the planet. That's leadership.

2. Recently Mom's Rising tried to get the State of California to ban fire retardants in furniture, foam, fabric and carpets. It didn't go well. Too many at the state capital didn't want to risk being labeled as the ones who approved the burning bill.

Ironically, the State of California purchases carpets for its government buildings that have passed the California Gold Carpet Standard. In that standard, all the nasty fire retardant chemicals are already removed. [Consumers can buy the same carpets - just ask for ones that carry the California Gold Label.]

Standards to curb chemicals and waste and energy are already here and Hbrworking their market pressure magic. We just need to be educated on them. It's not that hard. Heck if we can figure out the plot of "Lost" we can learn about standards.

This month's HBR (thanks Mark) addresses the corporate energy crisis. It has an article on Climate Business and Business Climate plus another one on why I'm blogging non-stop on the subject, "Word of Mouth Marketing." Social media is a huge influencer in today's market.

If anyone knows that well, it's Wal Mart. Many say that what they are doing is just to off set their bad press. It's working. Capitalism / consumption got us into the mess and Capitalism / consumption will have to get us out. Markets create tipping points.

The difference between a PR campaign and the real deal, however, rests in standards. Wal Mart can ask and get those standards met. That's market clout used for global good - and the women will be watching...

NEXT: Comparing Al's 7-Point Pledge to Wal Mart's Green Ripple Effect.

October 09, 2007

Cool it Moms have put World Leaders on Notice

Cool_it_moms Have you been to Cool it Moms yet? Emily McKhann and Cooper Munroe are the founders or shall I say, instigators of the site. It JUST came online a few days ago and already their Letter to World Leaders has gathered 30 comments.

For those of you in marketing that may not seem like a lot, but you try to open a blog and in three days get 30 comments. It won't happen. It may not happen for 3 years.

The reason it's happening for them is because they have been nurturing relationships with moms and non-moms for quite a while over on The Motherhood. They sent out a call-to-action and women of all types are responding.

If anyone knows the power of connecting on a sincere level with blogging women it's these two. They brought thousands and THOUSANDS into action after Katrina hit. They experienced first hand the dynamics of social media and how it can be used for good.

Because of their talents, they are leading this year's Bloghers Act issue of Maternal Health. Once again, they are doing a great job, bringing issues forward and getting women engaged. Then Clinton's 3-day event on Climate Change got them moving again. They came back inspired and amazed at what they learned - how dire the situation is - and especially the sense of urgency that's lacking in the media or in our government. Once again, rather than sit back and wait and WAIT for official action, they are taking action themselves. What's not to love about these two?

When I was talking with Emily about it she said, "Moms are always telling their kids to 'Cool it', it just seemed like the perfect blog title."  I agree. It may take parental control to bring this planet to cool it.

If you want to add your voice to the open letter, please do. You don't have to be a blogger, just a person who cares that action is needed now - from all of us.

October 08, 2007

Saving the World doesn't have to be a thankless Job

Pumpkin_blackYou know what a thankless job is, right? If you're a Mom, you do hundreds of them everyday. If you stopped doing the dishes, would anyone notice?

I'm not a mom, but I still like to be acknowledged for the little things that make a difference. At this point we're being asked to buy/change the light bulbs. Buy/change our cleaning supplies. Buy/change our eating habits. Buy/change our clothing (ok, that one might be fun).

The point is, this change the world thing is a very big job and a bit scary. When I looked down the list of to-do's most of them fall on us. Even putting a trip together requires green thinking. Will anyone notice if we go green? Big Green Purse will. Diane will be keeping track of all our work and giving reports back to keep us going on this task.(thanks Diane)

After all if we're doing all the work, shouldn't we be given the credit that is due? I think so. Besides, I would love to see what the work of one million women looks like when it's tabulated. Not some pie-in-the-sky focus group forecast, but a record of the honest effort needed to green up the place. That's my hope, anyway.

While I'm on it, I'd like to thank Yvonne for making Climate Change her Tuesday writing mission. Kisses honey! She didn't have to do it, but she did it anyway. She's made me want to be better at everything I do. She keeps me from turning into a blogging slug. Thanks Yvonne, for giving me an idea for my own editorial calendar.