Cool it Moms have put World Leaders on Notice

Have you been to Cool it Moms yet? Emily McKhann and Cooper Munroe are the founders or shall I say, instigators of the site. It JUST came online a few days ago and already their Letter to World Leaders has gathered 30 comments.

For those of you in marketing that may not seem like a lot, but you try to open a blog and in three days get 30 comments. It won't happen. It may not happen for 3 years.

The reason it's happening for them is because they have been nurturing relationships with moms and non-moms for quite a while over on The Motherhood. They sent out a call-to-action and women of all types are responding.

If anyone knows the power of connecting on a sincere level with blogging women it's these two. They brought thousands and THOUSANDS into action after Katrina hit. They experienced first hand the dynamics of social media and how it can be used for good.

Because of their talents, they are leading this year's Bloghers Act issue of Maternal Health. Once again, they are doing a great job, bringing issues forward and getting women engaged. Then Clinton's 3-day event on Climate Change got them moving again. They came back inspired and amazed at what they learned - how dire the situation is - and especially the sense of urgency that's lacking in the media or in our government. Once again, rather than sit back and wait and WAIT for official action, they are taking action themselves. What's not to love about these two?

When I was talking with Emily about it she said, "Moms are always telling their kids to 'Cool it', it just seemed like the perfect blog title."  I agree. It may take parental control to bring this planet to cool it.

If you want to add your voice to the open letter, please do. You don't have to be a blogger, just a person who cares that action is needed now - from all of us.