Last week Blog Her Biz 2007 gave us a biz-box-o-tools and rules for the blogging world. It was overwhelming.
Cutting through the clutter and pulling out exactly what you need and when you need to use it was Lena West. I sat at her tech table during breakouts and was impressed more with her pragmatic approach than her wealth of toolbox knowledge (which is very deep). Anyone can learn the tools, but it takes critical thinking to know where and when to use them.
For example - Lena doesn't have her own blog. She writes blogs, lots of blogs, but she has chosen to put them on other high visibility bloggers sites. Lipsticking is one such place and every Monday you'll get a snippet of Lena's in-your-typeface approach. Small Biz Technology is another. Monday's post on Lipsticking focused on the "I" in ROI instead of the "R" like most companies do.
It needed to be said, especially when everyone thinks that they can get word of mouth for free if it's "enhanced" vs. natural word of mouth advertising. You have to invest in it just as much as you have to invest in making your website, blog, newsletters, action plan sing. Lena has chosen to invest her TIME in writing helpful posts that make you think and GIVING them to high profile bloggers. That's the type of strategic thinking that she provides the clients at Xyno Media. I've since met several women who have benefited from her tutoring and they all raved.
But wait, there's more -
Not only did Lena answer any question posed at the tech table, she saved me from a NY cabbie.
Barbara Heffner and I were taking a cab back to the hotel from the Yahoo reception. Lena was going back at the same time and road with us. When it came time to pay, I handed the cabbie a $20 and he gave back 4 singles and a ten. When I gave him back a $10 bill thinking it was a single for a tip, Lena ripped the ten out of his hand. She then chastised me and the cabbie - me for not watching my tipping action and he for just taking it and not saying anything.
Lena didn't know me, yet she had my back and in her New Yorker style, completely won my heart. Thanks Lena!