In Moms - they trust each other

Blogads took a survey of 56,000 blog readers to get a feel for who the readers are and what's important to them. Check out a great summary by Kate Kaye on Clickz News.

I was interested in the women's side (of course) since there are so few reports that take the time to break things out by gender. The ultimate point was to figure out if blog readers are buyers of "stuff" and which demographic buys the most stuff.

"The mom blog crowd, a 90 percent female bunch reading motherhood and parenting-related blogs, is a bit more blog-crazed than their gossip blog sisters. Over 12 percent read five blogs daily and more than 17 percent spend two hours a week reading blogs. They also buy lots of clothes online: 72 percent did in the last six months, and 46 percent spent over $100. A large majority, 83 percent, purchased books on the Web; 36 percent spent over $100. Forty-six percent contributed to a cause or campaign, and 23 percent bought toys. More than 45 percent of mom blog readers are 22-30 in age, more than 73 percent have a college degree, and over 21 percent have a family income of between $60K and $90K.

The more important message of this summary is that Moms are turning to Moms for information on parenting. "The mom blog crowd, a 90 percent female bunch reading motherhood and parenting-related blogs..."  "Forty-six percent contributed to a cause or campaign"

Once again, what happens offline, will happen online. Human dynamics don't change just because the tool to communicate changes. Moms depend on their over-the-web counter parts for advice and support on everything. They also care MORE about what happens in their global community.

Marketers already know that Moms are a hot demographic and are doing everything they can to court them. So Moms - help them out, when you're posting a blog or commenting on one, keep in mind that Big Brother is watching and taking notes on what Big Mother is saying.

Comments

[Yvonne DiVita]

How did I miss this??? This is a lip-sticking post...but, you already did such a great job, I guess I'll just send people on over here. Great job, Mary!