Mary Clare Hunt

Hello and welcome. In Women We Trust is about putting Purse String Theory into an action via our purses, peers and posts - turning women into business & climate change agents. As the dominate buyer/influencer of over 80% of consumer buying, we have both the power and the responsibility to make smart, Sustainable decisions. We also have the power and responsibility to carve our likes and dislikes into the Internet cave wall where companies and policy makers can learn from our opinions and make better decisions up front. What about Peers? That's the best part. Remember when having a bunch of chatty women in one room was looked upon as inconsequential? Today companies are seeking out our influential crowd. They want our chatter or word-of-mouth and hope that we carve their product's initials into the cave wall just above our own. Extreme Social Media is replacing traditional advertising and we are at it's core. The next few years are going to be crazy as the economy adjusts to the effects of climate change. When it comes to solutions, however, I believe that women are the will, corporations are the way, and that sustainbility standards will keep us all honest. About: Mary Hunt http://inwomenwetrust.typepad.com/in_women_we_trust/2007/12/about-in-women.html